What is Display advertising?

Display advertising is a type of internet advertising, which displays messages on-screen containing creative visuals that may be images, video and text.

The main objective of display ad is to deliver an ad message to an online user. Display ad includes banners, text ads, text + image, native, rich media, email, video and mobile.

The most immediate example that come up when we talk about display ad, is the online banner we see when we visit a webpage.

The online banner is composed of creativity and size.

The size of the banner refers to its width and height in pixels, while creativity shapes the advertisement.

Creativity is critically important for attracting the user’s attention and consequent engagement.

It has to communicate the right insight and message in order to encourage the client to buy a product or service – online.

Creativity, size and other information are coded into a string of code called an “ad tag”.

The ad tag is an important element when considering ad delivery. The ad tag is assigned to a destination link which will lead the user to the landing page, called “Link URL”.

Links can also re-direct to other tracking systems.

Some technology wraps the banner up into an ad tag and allows online delivery, commonly known as “ad server”.

-LB

Other sources: see in the LinkedIn comments.

Previously posted by Luca Brighenti via LinkedIn. 

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