DIGITAL AND PROGRAMMATIC ADVERTISING FOR PUBLISHERS, MEDIA OWNERS AND SELLERS
AD TECHNOLOGIES FOR SELLERS: AD-SERVER, SSP, AD EXCHANGE
MONETIZATION STRATEGY: SHORT TERM VS LONG TERM
PROGRAMMATIC SELLING: OPTIMIZATION, HEADER BIDDING, FIRST LOOK AND HOW TO SETUP THE MEDIA OFFER
COMBINING DATA THROUGH THE DATA MANAGEMENT PLATFORM FOR PUBLISHERS AND MEDIA OWNERS
MONETIZING WITH VIDEO ADVERTISING
MONETIZING WITH MOBILE ADVERTISING
HOW TO CHOOSE A SELL SIDE TECHNOLOGY – AD SERVER AND SSP
DATA DRIVEN ADVERTISING: THREATS AND OPPORTUNITIES FOR PUBLISHERS AND MEDIA OWNERS