The Vertical Expert Sell-side courses are focused on programmatic selling.
You will learn about publishers’ challenges and opportunities, such as monetization strategy, optimal control, header bidding, transparency and data.
The Vertical Expert Buy-side courses are focused on programmatic buying.
You will go through the programmatic buying logic and how the automation strategy works when serving a campaign. Additionally, you will be able to understand the functionality of the Demand Side Platform (DSP) and Data Management Platform(DMP)