Vertical Expert Buy Side

Vertical Expert Buy SIde

Introduction

Vertical Expert courses are tailor-made for your learning needs. These courses are created based on the Programmatic Expert Certification course and each one of them cover different topics, the ones you are looking for.
The online course cover all the topics with regards of Programmatic Buying.
All Vertical Expert courses have:
  • Vertical Expert Basis, (11 lessons) – this section is common for every vertical expert.
  • Vertical Expert [Course], (7 lessons) – this section is selected based on the main topic that you would like to learn the most.
DESCRIPTION
The Vertical Expert Buy-side online courses cover all the concepts about Programmatic Buying for advertisers, media agencies and consultants. 
INCLUDED: The Ad Tech Platform Simulator (DSP and DMP) for creating, managing, optimizing and measuring Your programmatic buying strategy.
DIGITAL ADVERTISING AND DATA FOR MARKETERS, AGENCIES
IMPLEMENTATION OF DATA INTO MEDIA PLANNING AND BUYING
DEMAND SIDE PLATFORM INSTRUCTIONS: HOW THE DSP WORKS
DSP USAGE AND THE EXECUTION OF A PMP: HOW TO MANAGE AN AD CAMPAIGN
HOW TO CHOOSE A DSP
THE DATA MANAGEMENT PLATFORM (DMP) FOR MARKETERS AND AGENCIES
MANAGING THE CAMPAIGN DATA USING THE DATA MANAGEMENT PLATFORM
PROGRAMMATIC AND PLANNING CROSS SCREEN: MOBILE AND VIDEO
AUDIENCE PROFILING: ATTRIBUTION MODELS
THE NEW FRONTIERS OF PROGRAMMATIC BUYING
DATA DRIVEN CREATIVE
The Vertical Expert Sell-side online courses focus on programmatic buying. They identify the buyers such as trading desks, media agencies, advertisers.
You will go through the programmatic buying logic and how the automation strategy works when serving a campaign.
You will see how to use the Demand Side Platform (DSP) via the Ad Tech Platform Simulator.
Additionally, you will be able to understand the functionality of the Data Management Platform (DMP) for advertiser.

Do you have any questions?

Please see below the Courses FAQ and if you do not find the right answer, feel free to reach out to [email protected]

Courses FAQ

Vertical Expert courses are tailor-made for your learning needs. These courses are created based on the Programmatic Expert Certification course and each one of them cover different topics, the ones you are looking for.

The Vertical Expert courses have a common section (Vertical Expert Basis, 11 lessons) and other 7 lessons which are selected based on the main topic that you would like to cover.

The Vertical Expert Sell-side courses are focused on programmatic selling.

You will learn about publishers’ challenges and opportunities, such as monetization strategy, optimal control, header bidding, transparency and data.

The Vertical Expert Buy-side courses are focused on programmatic buying.

You will go through the programmatic buying logic and how the automation strategy works when serving a campaign. Additionally, you will be able to understand the functionality of the Demand Side Platform (DSP) and Data Management Platform(DMP)

No, if you purchase the Programmatic Expert Certification course, you do not need to buy the Vertical Experts. The Programmatic Expert Certification course is the Adhoc Academy’s best seller and most completed course, where you will learn both Programmatic Buying and Programmatic Selling.

The next purchase it should be the short-courses.

Depends on the topic you want to learn, but just remember within any Vertical Expert courses (Sell-Side, Buy-Side), you will always have to do the Vertical Expert basis (even if in the other Vertical Expert you have already completed that section), which is always included within any Vertical Expert Course.

Our suggestions is to pick the Vertical Expert course that answer more to your questions, and for any inquiries about the next step, just send us an email to [email protected], in order to provide to you the best next learning path.

No, because within any Vertical Expert courses (Sell-Side, Buy-Side), you will always have to do the Vertical Expert basis (even if in other Vertical Expert courses you have already completed that section), which is always included within any Vertical Expert Course.

If you are interested in both Sell-Side and Buy-Side, our suggestions is to buy directly the Programmatic Expert Certification and skip the Vertical Expert Courses.

Every Vertical Expert course (both Buy-Side and Sell-Side), have in common the Vertical Expert basis (11 lessons). Some of them could also have few common lessons, that’s why we suggest to purchase the Programmatic Expert Certification course, the most completed one.

Vertical Expert courses are made based on the content of the Programmatic Expert Certification and are tailor-made for your learning needs, the ones you are looking for.

The Programmatic Expert Certification course is the most completed course and it differs only with the short courses, which are more in-depth courses.

No, if you have already finished the Programmatic Expert Certification course, it means you are a certified Programmatic Expert by Adhoc Academy, and you do not need to purchase Vertical Expert courses.

You should check out only the Short Courses.

The Adhoc Academy short courses are the answer if you need something more.

Online short course certificates are the best way to fill the gaps in your professional knowledge without the substantial investment required for full-time study programmes.

The more you learn the key skills your company requires , the more you become a necessary component of company success. Short courses help professionals and individuals to continually improve their skills and show employers their dedication to personal improvement.

Find out which one would be the best fit for you!

Still Stuck?

Have not found an answer in our Courses FAQs and still need help?
Please send us an email to [email protected] and we will get back to you shortly.

Get in touch today!

Contact us for sales inquiries at [email protected]

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