Vertical Expert Programmatic Buying

Buy media today means to know technology platforms, targeting users, A/B testing and much more. Advertising today is based on data and you have to be prepared to handle it, in order to increase the efficiency of your campaigns, trying to reduce the dispersion of your budget.
This course will go through the programmatic buying logic and how the automation strategy works when serving a campaign. You will see how to use the Demand Side Platform(DSP) and you will be able to understand the functionality of the Data Management Platform (DMP) for advertiser.