Vertical Expert Programmatic Basis

All you need to know about digital advertising, explaining traditional reservation methods and the integration of programmatic trading with the new logics that introduced. The course considers the creative formats and it explains industry standards such as viewability, ad fraud, cross device targeting, attribution and ad blocking.

You will be able to understand who are the players in the media industry as the way of investing in advertising has completely changed due to technology. You will acquire skills and expertise in managing a programmatic strategy alongside the traditional methods.