Vertical Expert Create

Data and creativity is a hot topic now. The new digital creative professional, knows how to use tech platforms and how to mix his creative genius with data in order to deliver relevant messages to users. Creativity has to be different based on the screen where is displayed: for example, a TV commercial and an online video ad cannot deliver the same message to the audience, even if the creative idea is the same (or similar). This course is highly recommended to all media managers that work with creative agencies and want to know more about how data is merging with the creativity.