Attribution and People Based Marketing Guide

Are you a media professional or student who already has a baseline understanding of the programmatic ecosystem and are looking to expand to more advanced subjects? Then give your marketing career a boost with the short course – Attribution and People Based Marketing Guide!

People-based marketing ensures that brands are able to connect online touch-points with user action both online and in-store. Today, consumers want an advertising experience that is personalized, less disruptive, and less repetitive as they spend time on multiple devices.

Marketers using a people-based marketing approach are able to attribute these actions to a single individual rather than register them as separate touch-points. In our digital-first era, marketers face a clear choice: customize ad content and delivery to the habits of modern consumers or risk being left behind.

If you really want to stand out from your peers in this industry, earning this certification online will help considerably.