Advanced Programmatic Technique: Header Bidding in-depth

Are you a media professional or student who already has a baseline understanding of the programmatic ecosystem and are looking to expand to more advanced subjects? Then the short course – Header Bidding is for you!

Header bidding, also known as advance bidding or pre-bidding, is an advanced programmatic technique whereby publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers.

Ever wonder how ads actually are chosen to run on a website site? This short-course will give you a more in depth explanation of the complex world of Header bidding, shedding light on the processes that take place every day in order to deliver trillions of ads on billions of digital devices.