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Sell Side

Vertical Expert Sell SIde

Description: the module covers all the concepts about the sell side. It has included the Ad Tech Platform Simulator of the SSP, AdServer and DMP for creating, managing, optimizing and measuring the programmatic strategy for sellers.

DIGITAL AND PROGRAMMATIC ADVERTISING FOR PUBLISHERS, MEDIA OWNERS AND SELLERS

AD TECHNOLOGIES FOR SELLERS: AD-SERVER, SSP, AD EXCHANGE

MONETIZATION STRATEGY: SHORT TERM VS LONG TERM

PROGRAMMATIC SELLING: OPTIMIZATION, HEADER BIDDING, FIRST LOOK AND HOW TO SETUP THE MEDIA OFFER

COMBINING DATA THROUGH THE DATA MANAGEMENT PLATFORM FOR PUBLISHERS AND MEDIA OWNERS

MONETIZING WITH VIDEO ADVERTISING

MONETIZING WITH MOBILE ADVERTISING

HOW TO CHOOSE A SELL SIDE TECHNOLOGY – AD SERVER AND SS

DATA DRIVEN ADVERTISING: THREATS AND OPPORTUNITIES FOR PUBLISHERS AND MEDIA OWNERS

The third module focuses on programmatic selling. It identifies the sellers and the technology delegation models of publishers and sales houses towards automated trading. The module helps you to analyze what are the best strategies for integrating programmatic selling (short VS long term). You will go over the Ad Server for publishers and the Sell Side Platform (SSP) with the ad tech platform simulators. There is a specific focus on the monetization for mobile and video advertising. The module includes also a clear overview about publishers’s challenges and opportunities, such as monetization strategy, optimal control, transparency and data.

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