(SSP) An entity which facilitates the sale of a publisher’s inventory (direct and remnant/unsold) through ad exchanges, ad networks, agency trading desks, agencies, advertisers, and other SSPs.
« Back to Glossary Index(SSP) An entity which facilitates the sale of a publisher’s inventory (direct and remnant/unsold) through ad exchanges, ad networks, agency trading desks, agencies, advertisers, and other SSPs.
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