Real-time bidding (RTB)

A very efficient way to buy and sell media is Real Time Bidding, (RTB) which essentially refers to real-time auctions, where prices are determined by the principles of competition of demand and the rules are set by the supply. We will also hear about Real Time Advertising (RTA), but don’t get confused: RTB is a protocol and RTA is a term to express doing advertising in real time.

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October 20, 2017

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