Programmatic buying

« Back to Glossary Index

Buying through automated means, for example, by setting up a campaign in an RTB exchange or other automated system. This is opposed to more manual buys where you are in contact with a sales team, or other “offline” mechanism.

« Back to Glossary Index
October 20, 2017
top

The certification names are the trademarks of their respective owners.

Adhoc Academy
Copyright ©2021 Luca Brighenti Group. All Rights Reserved.