Personally identifiable information (PII)

Information that can be tied to an actual named person, rather than an anonymous user ID. For example, names, social security numbers, residential addresses, and driver’s license numbers would be considered PII. Many jurisdictions worldwide have explicit policies banning the use and tracking of PII in online advertising, and numerous ad traffickers do as well.

« Back to Glossary Index
October 20, 2017
top

The certification names are the trademarks of their respective owners.

Adhoc Academy
Copyright ©2021 Luca Brighenti Group. All Rights Reserved.