The redirecting of an impression back to an ad server when no acceptable bid is received from a mediated bid, in order to allow the next highest bidder a chance to win the impression. See also default tag.
« Back to Glossary IndexThe redirecting of an impression back to an ad server when no acceptable bid is received from a mediated bid, in order to allow the next highest bidder a chance to win the impression. See also default tag.
« Back to Glossary IndexThe certification names are the trademarks of their respective owners.
