Inventory for which a given ad trafficker can’t be certain where they are in the ad call daisy chain. They may be first or the ad call may have already passed through another platform as part of a daisy chain.
« Back to Glossary IndexInventory for which a given ad trafficker can’t be certain where they are in the ad call daisy chain. They may be first or the ad call may have already passed through another platform as part of a daisy chain.
« Back to Glossary IndexThe certification names are the trademarks of their respective owners.
