An ad network that sits outside of RTB auctions for online inventory, but participates in auctions alongside real-time bidders and direct advertisers by setting up proxy “bids” that represent that network’s demand.
« Back to Glossary IndexAn ad network that sits outside of RTB auctions for online inventory, but participates in auctions alongside real-time bidders and direct advertisers by setting up proxy “bids” that represent that network’s demand.
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