A type of attribution model that pays out on the last impression that was clicked on by the user. This may be used as an alternative to the first touch model, which gives credit for the first impression a user saw.
« Back to Glossary IndexA type of attribution model that pays out on the last impression that was clicked on by the user. This may be used as an alternative to the first touch model, which gives credit for the first impression a user saw.
« Back to Glossary IndexThe certification names are the trademarks of their respective owners.
