Guaranteed inventory

Inventory consisting of impressions sold ahead of time, rather than in a real-time auction via real-time bidding. Called guaranteed because the publisher signs a contract with an agency committing to deliver the specified impressions in exchange for an agreed-upon sum. If the guarantee is not met, the agency will often request a “make-good,” usually in the form of a credit. See also  premium  inventory.

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April 20, 2020

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