The number of times in which an ad is served to an individual viewer within a given window of time. Often tracked by day, week, month, and campaign lifetime. ‘Frequency capping’ is the act of setting a limit to the number of times an ad or campaign is shown to the same user within a certain period of time. For instance, rules can be set to only show ads to each user three times per 24 hour period.

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September 26, 2017

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