An attribution model in which gives credit for the first impression a user saw. This may be used as an alternative to the last view/last click model, which gives credit for the last viewed or clicked ad.
« Back to Glossary IndexAn attribution model in which gives credit for the first impression a user saw. This may be used as an alternative to the last view/last click model, which gives credit for the last viewed or clicked ad.
« Back to Glossary IndexThe certification names are the trademarks of their respective owners.
