Effective Cost Per Thousand. A translation from CPM, CPC, CPA , and any other pricing models so they can be compared. Shows how much is spent in CPM when payouts are measured using another pricing model
« Back to Glossary IndexEffective Cost Per Thousand. A translation from CPM, CPC, CPA , and any other pricing models so they can be compared. Shows how much is spent in CPM when payouts are measured using another pricing model
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