Effective Cost Per Click. A translation from CPM, CPC, CPA, and other pricing models so that they can be compared. Shows how much is spent in CPC when payouts are measured using another pricing model.
« Back to Glossary IndexEffective Cost Per Click. A translation from CPM, CPC, CPA, and other pricing models so that they can be compared. Shows how much is spent in CPC when payouts are measured using another pricing model.
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