Dynamic Ad Insertion

(also Dynamic Creative Serving) The process by which an ad is inserted into a page in response to data about the user. Dynamic ad placement allows alteration of specific ads on a page in real-time. It permits multiple ads to be rotated through an ad space, served by a template creative. For example, an advertiser may show a certain creative and message to one user, but then show something completely different to another user because of differences in gender, age, location or more. (Interactive Advertising Bureau of Canada)

« Back to Glossary Index
September 26, 2017
top

The certification names are the trademarks of their respective owners.

Adhoc Academy
Copyright ©2021 Luca Brighenti Group. All Rights Reserved.