Sometimes known as “deduping” – means removing duplicate entries or events in a data set. Effective programmatic buying is dependent on getting accurate and useful data sets, and deduplication is often a step in that process. For example, if a user clicks twice on the same creative but these two actions are only linked to a single conversion, it’s possible to dedupe the associated data set to prevent it from counting second clicks.

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April 20, 2020

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