Data provider

A business that provides data about users. Advertisers can use the information to better target users. This data may include enriched user data or contextual data that exchanges, ad servers, or ad networks may not gather or manage in-house, but use in ad targeting. Data privacy laws ban the collection of information that is deemed to be ” personally identifiable ,” such as physical addresses, credit card numbers, and social security/taxpayer ID numbers (among other things) without the permission of the individual.

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April 20, 2020

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