Daisy chain 

When the linking of several ad tags, usually from different exchanges, ad servers, or ad networks, creates a “waterfall”  – or “daisy chain” – of impressions passing from tag to tag. If no creative is found via the demand available to Ad Tag 1, the impression can be passed to Ad Tag 2, Ad Tag 3, and Ad Tag 4 to see if demand is available there, and so on until a creative is found and served.

« Back to Glossary Index
October 20, 2017

The certification names are the trademarks of their respective owners.

Adhoc Academy
Copyright ©2021 Luca Brighenti Group. All Rights Reserved.