Contextual data 

Information on the contents of the webpage that a user is viewing upon ad call, usually used for ad targeting. For example, if the user is viewing a newspaper article about travel, an airline may wish to display on that page. See also  semantic targeting . This is distinct from  user data .

« Back to Glossary Index
April 20, 2020
top

The certification names are the trademarks of their respective owners.

Adhoc Academy
Copyright ©2021 Luca Brighenti Group. All Rights Reserved.