Behavioral data 

Information collected from a users’ online actions, for example, things they’ve searched for in the past and types of website they frequent. Advertisers sometimes use this type of data in their campaigns to match relevant users with their offers. Data privacy laws ban the collection of information that is deemed to be “personally identifiable,” such as physical addresses, credit card numbers, and social security/taxpayer ID numbers (among other things) without the permission of the individual.

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April 20, 2020

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