- Acquisition
- Ad agency (or Agency, Media Agency)
- Ad blocking
- Ad call
- Ad Exchange
- Ad Injection
- Ad Network
- Ad pod
- Ad Retargeting
- Ad Server
- Ad tag
- Ad targeting
- Ad Verification
- AdChoices Icon
- Ads txt
- Advertiser
- Agency Trading Desk
- Aggregated Information
- Algorithm
- Anonymous Information
- API
- App Remarketing
- Application Programming Interface
- Arbitrage
- Artificial Intelligent (AI)
- Attribution
- Attribution Modeling
- Audience
- Audience Buying
- Audience Data
- Audience Intelligence
- Audience Segment
- Auto-Optimization
- Automated Guaranteed
- Backfill
- Banner ad
- Behavioral data
- Bid Management
- Bid request
- Bidder
- Bidding strategy
- Blacklist
- Botnet
- Brand Safety
- Brand
- Branding Channel
- Bundling
- Campaign
- Campaign Optimization
- CDN
- Channel
- Click Farm
- Click log
- Click-Through Rate
- Click-through rate or CTR
- Click URL
- Cloud
- Content Stream
- Contextual Advertising
- Contextual Data
- Contextual data
- Conversion
- Conversion attribution
- Conversion funnel
- Conversion pixel
- Cookie
- Cookie Sync
- Cost plus
- CPA
- CPC
- CPI
- CPM
- CPVM
- Creative
- Creative tag
- Cross-Channel
- Cross-Device
- CSV
- DAA
- Daily Pacing
- Daisy chain
- Data Driven Advertising
- Data lakes
- Data Management Platform
- Data provider
- Deal ID
- Decisioning
- Deduplication
- Default creative
- Default tag
- Demand
- Demand Side Platform
- demand side platform (DSP)
- Deterministic Matching
- Device ID
- Direct Marketing Association (DMA)
- Direct media buy
- Direct response
- Display advertising
- DMA
- DMA OBA compliance
- Dynamic Ad Insertion
- Dynamic CPM
- Dynamic creative
- Dynamic Pricing
- Dynamic pricing 2
- ECPA
- ECPC
- ECPM
- Engagement Channel
- Engagement metrics
- Exchange
- Execution
- Expandable ad
- Exposure
- First-Look
- First-party cookies
- First-Party Data
- First Price Auction
- First touch
- Flight
- Floor price
- Frequency
- Frequency capping
- General Data Protection Regulation (GDPR)
- Guaranteed inventory
- Header Bidding
- Hyperlocal Targeting
- ID synching
- Impression
- Impression Laundering
- Impression Stacking
- In-Banner
- In-banner video
- In-Feed
- In-Stream
- In-stream video
- Instance
- Interactive Advertising Bureau (IAB)
- Interstitial ad
- Inventory
- JSON
- KPI
- Landing page
- Last click
- Last view
- Longtail
- Location Targeting
- Long Tail Publishers
- Look-alikes
- Lookback window
- Marketer
- Media plan
- Mediated ad network
- Mediation
- Metadata
- Mid-roll
- Mobile device ID
- Mobile mediation
- MRAID
- Multi-Channel
- NAI
- Native advertising
- Native Placements
- Network
- Non-Remnant Inventory
- Nonexclusive inventory
- Offline Data
- Online behavioral advertising (OBA)
- O&O
- Open Measurement Software Development Kit
- Optimization
- Out-stream video
- Owned and operated
- Passback
- Personally identifiable information (PII)
- PHP session ID
- Piggyback
- PII
- Pixels
- Placement
- Pop ad
- Pop-under
- Pop-up
- Post-roll
- PPM
- Pre-roll
- Prebid.org
- Premium inventory
- Premnant inventory
- Private Marketplace
- Probabilistic Matching
- Programmatic buying
- Programmatic Direct
- Programmatic selling
- PSA
- Publisher
- Publisher click-tracking
- Query string
- Reach
- Reach Extension
- Real-time advertising
- Real-time auction
- Real-Time Bidding
- Real-time bidding (RTB)
- Recency capping
- Remnant Inventory
- Reporting
- Request
- Reserve creative
- Response
- REST
- Retargeting
- Rich media
- Rising Stars
- ROE
- ROI
- RON
- ROS
- Rotating creative
- RPM
- RTB 2.0
- RTB 3.0
- Scalability
- Second Price Auction
- Second price auction 2
- Segment
- Segment data
- Segment pixel
- Sell Side Platform
- Semantic targeting
- Skin creative
- Snapchat
- Social Ad Spend
- Spoofing
- Supply-path optimization (SPO)
- Tag
- Tag container
- Tagging
- Targeting
- Technology providers
- Third-party cookies
- Third-Party Data
- Timestamp
- Trading desk
- UGC
- Unique user ID
- Uniques
- User
- User agent
- User Attribute
- User data
- User data store
- User-generated content
- User ID
- User ID mapping
- User sync pixel
- UUID
- VAST
- Vendor
- Video quartiles
- Viewability
- VMAP
- VPAID
- Web mediation
- Whitelist
- Win Rate
- Yield management
- Yield Optimization
Glossary
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