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Road to programmatic advertising: how do you start?
Adhoc Academy Team November 30, 2020
November 30, 2020
What is the hottest thing in advertising today? Connected TV Programmatic Advertising
Adhoc Academy Team November 24, 2020
November 24, 2020
5G is coming and will change data driven advertising
Adhoc Academy Team November 16, 2020
November 16, 2020
What is Single Customer View (SCV) and why you need it
Adhoc Academy Team November 10, 2020
November 10, 2020
What is VAST (Video Ad Serving Template) and why is it Important?
Adhoc Academy Team November 2, 2020
November 2, 2020
5 burning questions about programmatic advertising
Adhoc Academy Team October 28, 2020
October 28, 2020
What is Dynamic Creative Optimization (DCO) in 2020?
Adhoc Academy Team October 23, 2020
October 23, 2020
What is Return on Ad Spend (ROAS) and why is important in programmatic?
Adhoc Academy Team October 14, 2020
October 14, 2020
Ad Targeting: how to reach out to the target audience in online campaigns
Adhoc Academy Team October 9, 2020
October 9, 2020
Apple’s AppTrackingTransparency framework: how to attribute programmatic ads on iOS 14
Adhoc Academy Team October 6, 2020
October 6, 2020
Auction dynamics: what is a publisher multi-wrapper setup?
Adhoc Academy Team October 1, 2020
October 1, 2020
Auction dynamics threats: the auction duplication
Adhoc Academy Team September 24, 2020
September 24, 2020
Ad Fraud in the connected TV (CTV)/OTT space
Adhoc Academy Team September 21, 2020
September 21, 2020
How to be successful in a cross-device world today? People Based Marketing
Adhoc Academy Team September 17, 2020
September 17, 2020
How Digital marketing and Programmatic have transformed the Retail industry
Adhoc Academy Team September 11, 2020
September 11, 2020
Precision Ad Targeting: the audience profiling
Adhoc Academy Team September 7, 2020
September 7, 2020
How ad targeting methods are evolving in 2020
Adhoc Academy Team September 3, 2020
September 3, 2020
How to navigate the 3 auction clearinghouses that dominate digital advertising
Adhoc Academy Team August 28, 2020
August 28, 2020
What does “data enrichment” mean from a privacy perspective?
Adhoc Academy Team August 25, 2020
August 25, 2020
Ad monetization: what are the different type of ad inventories?
Adhoc Academy Team August 20, 2020
August 20, 2020
Customer data: how to recognize the most frequent fraudulent data points
Adhoc Academy Team August 18, 2020
August 18, 2020
When did programmatic advertising start? The Ad Exchange
Adhoc Academy Team August 14, 2020
August 14, 2020
How to Monetize a Website: 3 working models for Digital Publishers
Adhoc Academy Team August 10, 2020
August 10, 2020
Media fragmentation: long-tail websites and the advent of ad networks
Adhoc Academy Team August 6, 2020
August 6, 2020
Programmatic methods: the Real Time Bidding (RTB) explained
Adhoc Academy Team August 4, 2020
August 4, 2020
How to sell Online Advertising effectively with Programmatic
Adhoc Academy Team July 30, 2020
July 30, 2020
Why Log-Level data is an essential steps towards transparency
Adhoc Academy Team July 27, 2020
July 27, 2020
Mobile advertising 101: data collection and monetization
Adhoc Academy Team July 23, 2020
July 23, 2020
What we have learned from reading the ISBA programmatic supply-chain transparency study
Adhoc Academy Team July 6, 2020
July 6, 2020
Private marketplace (PMP) spending will surpass open exchanges in 2020
Adhoc Academy Team July 3, 2020
July 3, 2020
Publisher’s 1st-party data: how to create an alternative to walled gardens
Adhoc Academy Team June 30, 2020
June 30, 2020
What does Header Bidding really mean for ad buyers and sellers?
Adhoc Academy Team June 22, 2020
June 22, 2020
What is Location data and why is important for ad buyers?
Adhoc Academy Team June 20, 2020
June 20, 2020
How AdTech is evolving and shifting to embrace more advanced solutions.
Adhoc Academy Team June 19, 2020
June 19, 2020
What is Sellers.json and how can assist buyers with supply-path optimization?
Adhoc Academy Team June 18, 2020
June 18, 2020
Why the role of Ad Operations (AdOps) has become essential in AdTech
Adhoc Academy Team June 16, 2020
June 16, 2020
How to setup an ad placement in the publisher ad server?
Adhoc Academy Team June 15, 2020
June 15, 2020
Ad monetization: how publishers can monetize ad block users?
Adhoc Academy Team June 10, 2020
June 10, 2020
Advanced programmatic techniques: header bidding and Connected TV
Adhoc Academy Team May 30, 2020
May 30, 2020
The New York Times is building its own proprietary 1st-party data platform
Adhoc Academy Team May 27, 2020
May 27, 2020
Why Google Chrome will start blocking resource-heavy ads?
Adhoc Academy Team May 19, 2020
May 19, 2020
What are the challenges for Demand Side Platforms (DSP) during the pandemic?
Adhoc Academy Team May 18, 2020
May 18, 2020
What does the “Guide to the Post-3rd-Party Cookie Era” by IAB mean for marketers?
Adhoc Academy Team May 15, 2020
May 15, 2020
What is the biggest challenge for media companies? Programmatic talents
Adhoc Academy Team May 3, 2020
May 3, 2020
Today, what is the most valuable data in online media?
Adhoc Academy Team April 29, 2020
April 29, 2020
Back to Programmatic basis: Page view vs Impression
Adhoc Academy Team April 26, 2020
April 26, 2020
Building a more transparent relationship between publishers and advertisers
Adhoc Academy Team April 23, 2020
April 23, 2020
How to leverage programmatic within the monetization strategy
Adhoc Academy Team April 21, 2020
April 21, 2020
Advertising technologies: what bidders can do according to the RTB protocol?
Adhoc Academy Team April 13, 2020
April 13, 2020
In a cookieless targeting scenario, what about programmatic?
Adhoc Academy Team March 25, 2020
March 25, 2020
Self develop and stay relevant. Learn Programmatic and AdTech
Adhoc Academy Team March 20, 2020
March 20, 2020
What is the best way to succeed in programmatic today?
Adhoc Academy Team March 19, 2020
March 19, 2020
What are the main advantages about real people-based marketing?
Adhoc Academy Team March 18, 2020
March 18, 2020