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Vertical expert buy side
Programmatic Expert | Certification
Vertical expert programmatic buying
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Vertical expert sell side
Programmatic Expert | Certification
Vertical expert programmatic selling
Vertical expert negotiate
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Short Courses
Digital advertising: Ad Fraud, Ad Block and Viewability
Attribution and People Based Marketing guide
Advanced Programmatic Technique: Header Bidding in-depth
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Articles
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Articles
Road to programmatic advertising: how do you start?
Adhoc Academy Team
November 30, 2020
November 30, 2020
0
Articles
What is the hottest thing in advertising today? Connected TV Programmatic Advertising
Adhoc Academy Team
November 24, 2020
November 24, 2020
0
Articles
5G is coming and will change data driven advertising
Adhoc Academy Team
November 16, 2020
November 16, 2020
0
Articles
What is Single Customer View (SCV) and why you need it
Adhoc Academy Team
November 10, 2020
November 10, 2020
0
Articles
What is VAST (Video Ad Serving Template) and why is it Important?
Adhoc Academy Team
November 2, 2020
November 2, 2020
0
Articles
5 burning questions about programmatic advertising
Adhoc Academy Team
October 28, 2020
October 28, 2020
0
Articles
What is Dynamic Creative Optimization (DCO) in 2020?
Adhoc Academy Team
October 23, 2020
October 23, 2020
0
Articles
What is the Sell Side Platform (SSP)?
Adhoc Academy Team
October 19, 2020
October 19, 2020
0
Articles
What is Return on Ad Spend (ROAS) and why is important in programmatic?
Adhoc Academy Team
October 14, 2020
October 14, 2020
0
Articles
Ad Targeting: how to reach out to the target audience in online campaigns
Adhoc Academy Team
October 9, 2020
October 9, 2020
0
Articles
Apple’s AppTrackingTransparency framework: how to attribute programmatic ads on iOS 14
Adhoc Academy Team
October 6, 2020
October 6, 2020
0
Articles
Auction dynamics: what is a publisher multi-wrapper setup?
Adhoc Academy Team
October 1, 2020
October 1, 2020
0
Articles
Auction dynamics threats: the auction duplication
Adhoc Academy Team
September 24, 2020
September 24, 2020
0
Articles
Ad Fraud in the connected TV (CTV)/OTT space
Adhoc Academy Team
September 21, 2020
September 21, 2020
0
Articles
How to be successful in a cross-device world today? People Based Marketing
Adhoc Academy Team
September 17, 2020
September 17, 2020
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Articles
How Digital marketing and Programmatic have transformed the Retail industry
Adhoc Academy Team
September 11, 2020
September 11, 2020
0
Articles
Precision Ad Targeting: the audience profiling
Adhoc Academy Team
September 7, 2020
September 7, 2020
0
Articles
How ad targeting methods are evolving in 2020
Adhoc Academy Team
September 3, 2020
September 3, 2020
0
Articles
How to navigate the 3 auction clearinghouses that dominate digital advertising
Adhoc Academy Team
August 28, 2020
August 28, 2020
0
Articles
What does “data enrichment” mean from a privacy perspective?
Adhoc Academy Team
August 25, 2020
August 25, 2020
0
Articles
Ad monetization: what are the different type of ad inventories?
Adhoc Academy Team
August 20, 2020
August 20, 2020
0
Articles
Customer data: how to recognize the most frequent fraudulent data points
Adhoc Academy Team
August 18, 2020
August 18, 2020
0
Articles
When did programmatic advertising start? The Ad Exchange
Adhoc Academy Team
August 14, 2020
August 14, 2020
0
Articles
How to Monetize a Website: 3 working models for Digital Publishers
Adhoc Academy Team
August 10, 2020
August 10, 2020
0
Articles
Media fragmentation: long-tail websites and the advent of ad networks
Adhoc Academy Team
August 6, 2020
August 6, 2020
0
Articles
Programmatic methods: the Real Time Bidding (RTB) explained
Adhoc Academy Team
August 4, 2020
August 4, 2020
0
Articles
How to sell Online Advertising effectively with Programmatic
Adhoc Academy Team
July 30, 2020
July 30, 2020
0
Articles
Why Log-Level data is an essential steps towards transparency
Adhoc Academy Team
July 27, 2020
July 27, 2020
0
Articles
Mobile advertising 101: data collection and monetization
Adhoc Academy Team
July 23, 2020
July 23, 2020
0
Articles
Google and its very own sense of privacy
Adhoc Academy Team
July 21, 2020
July 21, 2020
0
Articles
Is the programmatic black box really opened?
Adhoc Academy Team
July 17, 2020
July 17, 2020
0
Articles
Ad monetization for publishers 101: ad call priority
Adhoc Academy Team
July 15, 2020
July 15, 2020
0
Articles
The latest 2020 Advertiser Perceptions DSP report
Adhoc Academy Team
July 13, 2020
July 13, 2020
0
Articles
Lookalike Modeling explained
Adhoc Academy Team
July 10, 2020
July 10, 2020
0
Articles
What is discrepancy data?
Adhoc Academy Team
July 8, 2020
July 8, 2020
0
Articles
What we have learned from reading the ISBA programmatic supply-chain transparency study
Adhoc Academy Team
July 6, 2020
July 6, 2020
0
Articles
Private marketplace (PMP) spending will surpass open exchanges in 2020
Adhoc Academy Team
July 3, 2020
July 3, 2020
0
Articles
The Ultimate Guide to Digital Advertising
Adhoc Academy Team
July 2, 2020
July 2, 2020
0
Articles
Publisher’s 1st-party data: how to create an alternative to walled gardens
Adhoc Academy Team
June 30, 2020
June 30, 2020
0
Articles
The Universal ID 101: what is it?
Adhoc Academy Team
June 29, 2020
June 29, 2020
0
Articles
How bidders interact with the Ad Exchange
Adhoc Academy Team
June 27, 2020
June 27, 2020
0
Articles
MRC updates 5-Year-Old Invalid Traffic Standards
Adhoc Academy Team
June 26, 2020
June 26, 2020
0
Articles
Auction dynamics: SPO & DPO
Adhoc Academy Team
June 25, 2020
June 25, 2020
0
Articles
The new programmatic challenges: user identity
Adhoc Academy Team
June 23, 2020
June 23, 2020
0
Articles
What does Header Bidding really mean for ad buyers and sellers?
Adhoc Academy Team
June 22, 2020
June 22, 2020
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Articles
What is Location data and why is important for ad buyers?
Adhoc Academy Team
June 20, 2020
June 20, 2020
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Articles
How AdTech is evolving and shifting to embrace more advanced solutions.
Adhoc Academy Team
June 19, 2020
June 19, 2020
0
Articles
What is Sellers.json and how can assist buyers with supply-path optimization?
Adhoc Academy Team
June 18, 2020
June 18, 2020
0
Articles
Why the role of Ad Operations (AdOps) has become essential in AdTech
Adhoc Academy Team
June 16, 2020
June 16, 2020
0
Articles
How to setup an ad placement in the publisher ad server?
Adhoc Academy Team
June 15, 2020
June 15, 2020
0
Articles
DSP strategy: programmatic campaign optimization
Adhoc Academy Team
June 11, 2020
June 11, 2020
0
Articles
Ad monetization: how publishers can monetize ad block users?
Adhoc Academy Team
June 10, 2020
June 10, 2020
0
Articles
Everybody should talk about Brand Safety
Adhoc Academy Team
June 5, 2020
June 5, 2020
0
Articles
What is a data clean room?
Adhoc Academy Team
June 2, 2020
June 2, 2020
0
Articles
What is the difference between a pixel and a cookie?
Adhoc Academy Team
June 1, 2020
June 1, 2020
0
Articles
Advanced programmatic techniques: header bidding and Connected TV
Adhoc Academy Team
May 30, 2020
May 30, 2020
0
Articles
In a customer-centric world, what is data onboarding?
Adhoc Academy Team
May 28, 2020
May 28, 2020
0
Articles
The New York Times is building its own proprietary 1st-party data platform
Adhoc Academy Team
May 27, 2020
May 27, 2020
0
Articles
Online and data privacy today: opinion by the founder
Adhoc Academy Team
May 25, 2020
May 25, 2020
0
Articles
Ad monetization for publishers 101
Adhoc Academy Team
May 22, 2020
May 22, 2020
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Articles
How does Advance Attribution work?
Adhoc Academy Team
May 21, 2020
May 21, 2020
0
Articles
Why Google Chrome will start blocking resource-heavy ads?
Adhoc Academy Team
May 19, 2020
May 19, 2020
0
Articles
What are the challenges for Demand Side Platforms (DSP) during the pandemic?
Adhoc Academy Team
May 18, 2020
May 18, 2020
0
Articles
What does the “Guide to the Post-3rd-Party Cookie Era” by IAB mean for marketers?
Adhoc Academy Team
May 15, 2020
May 15, 2020
0
Articles
Cross-Channel Marketing vs Silos Mentality
Adhoc Academy Team
May 12, 2020
May 12, 2020
0
Articles
How much is Privacy worth around the world?
Adhoc Academy Team
May 9, 2020
May 9, 2020
0
Articles
What is a Private Marketplace (PMP)?
Adhoc Academy Team
May 6, 2020
May 6, 2020
0
Articles
What is the biggest challenge for media companies? Programmatic talents
Adhoc Academy Team
May 3, 2020
May 3, 2020
0
Articles
What is the future of online tracking?
Adhoc Academy Team
May 1, 2020
May 1, 2020
0
Articles
Today, what is the most valuable data in online media?
Adhoc Academy Team
April 29, 2020
April 29, 2020
0
Articles
Back to Programmatic basis: Page view vs Impression
Adhoc Academy Team
April 26, 2020
April 26, 2020
0
Articles
Building a more transparent relationship between publishers and advertisers
Adhoc Academy Team
April 23, 2020
April 23, 2020
0
Articles
How to leverage programmatic within the monetization strategy
Adhoc Academy Team
April 21, 2020
April 21, 2020
0
Articles
404bot: is Ads.txt really reducing ad fraud?
Adhoc Academy Team
April 18, 2020
April 18, 2020
0
Articles
Multi-channel attribution and KPIs
Adhoc Academy Team
April 15, 2020
April 15, 2020
0
Articles
Advertising technologies: what bidders can do according to the RTB protocol?
Adhoc Academy Team
April 13, 2020
April 13, 2020
0
Articles
What is Display advertising?
Adhoc Academy Team
April 10, 2020
April 10, 2020
0
Articles
GDPR and cookies – What is Google plan?
Adhoc Academy Team
April 8, 2020
April 8, 2020
0
Articles
What is Google Privacy Sandbox?
Adhoc Academy Team
April 3, 2020
April 3, 2020
0
Articles
In a cookieless targeting scenario, what about programmatic?
Adhoc Academy Team
March 25, 2020
March 25, 2020
0
Articles
Cookie sync does not solve Customer Identity
Adhoc Academy Team
March 23, 2020
March 23, 2020
0
Articles
Self develop and stay relevant. Learn Programmatic and AdTech
Adhoc Academy Team
March 20, 2020
March 20, 2020
0
Articles
What is the best way to succeed in programmatic today?
Adhoc Academy Team
March 19, 2020
March 19, 2020
0
Articles
What are the main advantages about real people-based marketing?
Adhoc Academy Team
March 18, 2020
March 18, 2020
0
Articles
What is a header bidding wrapper?
Adhoc Academy Team
March 16, 2020
March 16, 2020
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