How to setup an ad placement in the publisher ad server?

The publisher ad server enables the trafficking of the campaign and displays the ad to the user as they load a webpage or content.

To set up ad units and decide how the delivery of ads should take place, the ad server needs to be “mapped“. Ad server mapping defines ad placements too.

Placements contain info about media seller ad units, and define size, location in the inventory, structure and positioning in page.

Usually the placement name is composed of: SITE NAME-SIZE-SECTION-POSITION

For example:

example.com_300x250_ROS_ATF

Here’s a quick explanation:

– 300×250: the size of the banner refers to its width and height in pixels. Creativity, size and other info are coded into a string of code called an ad tag.

The tag is assigned to a destination link which will lead the user to the landing page, called Link URL.
Links can also re-direct to other tracking systems.

– ROS is the acronym for Run of Site, which defines that the placement will be positioned across all the sections of the website.

– ATF stays for Above the fold, which indicates that the ad units are placed on the first scroll of the page.

In addition, special tools are needed to determine whether the ad unit is viewable or not.

Other sources: see in the LinkedIn comments.

Previously posted by Luca Brighenti via LinkedIn.