Share your opinion
As a industry professional, you’re charged to have distinct opinions.
A column inserts an opinion where the article only reports facts in an objective way.
Find an interesting angle for your topic and remember, choose a topic for which you have a solution.
Share your personal experiences
A good way to develop your column is to draw from your own personal experiences, including anecdotes from your own life.
Write in the first person and provide an appropriate title for your column will help set the reader’s expectations.
Quick Intro – We need a brief description of your professional qualifications and interests.
Relevance – The articles must provide insights, trends, case studies and discussions on the AdTech industry, such as Programmatic, Data, Analytics, DSP, SSP, DMP, Verification Tools, Measurement and more.
Genuine and actual – Your post must be original, and not previously published by someone else. The content must be 100% authentic and not copied from other authors. Remember to include credits and sources used in your post. You can publish it anywhere else, including your own blog or website.
Headings – Find an interesting angle for your topic and remember, choose a topic for which you have a solution. Use interesting and catchy captions, headings, and subheadings throughout the article.
Resources– Ensure the information in the article is well researched and up-to-date. The content must be informative and a valuable resource to the reader as well as our online community.
Paragraphs – If there is a lot of content, break it down into shorter paragraphs to enhance readability and user experience.
Article Length – The post should be at least 500 words and should not exceed 900 words.
Well formatted – We may copy edit your post for grammar, punctuation, spelling, etc. If we make substantial changes (unlikely), we will email the post back to you for your approval before publishing it.
Reason why? – Provide a short introduction or conclusion to your post highlighting the context or the rationale behind its importance.
Engage – You can also post comments on the published article to increase user engagement.
Get in touch – All communications need to be done through [email protected]
Format – The article must be in Word format (.docx/.doc); otherwise it will not be accepted.
Images – Make sure the attached images are clear and the resolution is 600×350 pixels. In case you are sending a chart/graph, please ensure it is provided only in a .jpeg / .gif / .png format. Images have to be attached separately and not inside the Word document. Ensure the images are not under copyrights, and if so, please add the captions that accurately describe them. We may use our own images.