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Why choose this course?

In a fast growing market, buying and selling methods are changed and evolved. In this course Adhoc Academy will explain how traditional negotiations are merging with the programmatic buying and selling methods, and also the best way to optimize and monetize the publisher inventory.

The course has to be given to the entire sales team as they will have to face and enroll with programmatic as is gradually deployed across web, mobile, TV, radio and everything that can be digitalized.

What will you learn with this course?

DIGITAL ADVERTISING AND DATA FOR MARKETERS, AGENCIES

IMPLEMENTATION OF DATA INTO MEDIA PLANNING AND BUYING

DIGITAL AND PROGRAMMATIC ADVERTISING FOR PUBLISHERS, MEDIA OWNERS AND SELLER

THE MONETIZATION STRATEGY: AD SERVER AND PROGRAMMATIC

MONETIZATION STRATEGY: SHORT TERM VS LONG TERM

PROGRAMMATIC SELLING: OPTIMIZATION, HEADER BIDDING, FIRST LOOK AND HOW TO SETUP THE MEDIA OFFER

DATA DRIVEN ADVERTISING: THREATS AND OPPORTUNITIES FOR PUBLISHERS AND MEDIA OWNERS

DATA DRIVEN ADVERTISING TODAY

THE DISPLAY ADVERTISING OVERVIEW

PROGRAMMATIC TRADING: BASICS AND FUNDAMENTAL CONCEPTS

THE DISPLAY ADVERTISING ECOSYSTEM: INDUSTRY PLAYERS AND THE AD TECHNOLOGIES

PROGRAMMATIC ORIGINS

PROGRAMMATIC AND THE NEW AD TECHNOLOGIES

PROGRAMMATIC, RTB AND AUCTION METHODS

PROGRAMMATIC AND BIG DATA

NEGOTIATION MODELS: BUYING AND SELLING METHODS

PROGRAMMATIC INDUSTRY

AD VERIFICATION TOOLS, ANALYTICS, CROSS MARKETING CHANNELS, SECOND SCREEN

Who is this course for?

  • Sales team
  • Sales agents
  • Media buyers
  • Account managers
TAKE THIS COURSE-15 SEATS LEFT
  • 227,00 +iva
  • UNLIMITED ACCESS
  • -15 SEATS
  • Course Certificate
0 STUDENTS ENROLLED

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