Are you looking to make a successful career change? Do you know about programmatic?

Enroll today, get certified and begin to reassess your entire identity, your professional priorities, purpose and what’s truly important in your career. 

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The online video course dives into the concepts required to master your programmatic skills and bring real benefit to your career
It gives you Real Skills and a Certificate worldwide validated.
With this course you will:
  • Acquire the most important skills for grow your career in digital media
  • Learn how to become a “killer sales” for your company
  • Understand key elements of Programmatic Advertising
  • Learn all programmatic sales methods and deals
  • Become a certified expert and grow your career
  • Know how to troubleshoot a Private Marketplace (PMP)
  • Learn about advance programmatic techniques such as header bidding, first look, and so on
  • Make yourself comfortable talking about programmatic and advertising technology
  • Master how to sell the best programmatic deals
  • Learn how traditional reservation methods integrate with Programmatic.
  • Study long-term and short-term strategy for media sellers
  • Gain real skills and boost your career with a deeper understanding of the digital advertising industry
  • Identify appropriate KPIs for your business goals
  • Get introduced to the players of the programmatic ecosystem
  • Learn from the best industry experts and advance your career
  • Join over 2,000 students in 10 countries who have taken these courses

Why Programmatic Advertising?

Programmatic and technology rapidly changed the way online advertising is traded, and the way sales teams are staffed and structured as a result.
Today, it is clear that traditional sales people that used to sell TV, print, radio etc, if they want to stay relevant in the market, they must change the way they work with their agency partners externally, and their ad operation teams on the inside on a day-to-day basis.
Today, publishers are searching for a new breed of data-driven, technology-savvy salesperson.
In addition, programmatic advertising is already expanding way beyond online banners, to encompass new digital channels such as connected TV, Digital Out of Home with mobile location data, audio and wearables (even refrigerators).
The future of marketing is programmatic as it is clearly leaning away from manual strategies.
Do you want to know how the sales force of the future will look like?
Enroll with the course today!

 227,00 +iva per 9999 daysAdd to cart

Requirements

  • Baseline knowledge of the digital marketing space
  • Start the course ready to learn
  • Passion for advertising, media, technology and data
  • No Technical background needed
Adhoc Academy’s online courses and certifications are perfect for both industry veterans and those new to programmatic advertising.
Our online courses are designed to meet you wherever you are in your career.

This online course includes

  • Full lifetime access
  • Access everywhere
  • Duration of the course: 4.2 hours.
  • Length of each lesson: max 10-15 minutes.
  • Assignments: there are quizzes at the end of each lesson.
  • Certificate of completion: validated by companies and experts worldwide
IMPORTANT TO NOTE: you must pass the quiz with a minimum score of 70% to pass to the next lesson. We want you to learn for real.

Learn from the expert and earn your Certification

Adhoc_Academy_programmatic_expert_certification_logo
Master your Digital Skills, Get Certified and Learn from experts.
You will earn a Certificate of completion after passing the final exam validated by companies and industry experts.
Today your Digital Skills set must keep pace with employers expectations.
Strike long-term benefits for your career.
Showcase your skills with the most important industry-recognized certification badge
  • Add to your CV and LinkedIn profile.
  • Show your hard work, validate your expertise and boost your career.
  • Anyone can verify your Adhoc Academy certification by clicking on the certification badge.

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 227,00 +iva per 9999 daysAdd to cart

Description

Why this online course?

The course gives you all the skills when it comes to programmatic advertising. Digital advertising opened up many opportunities for salespeople because is ever-evolving. 
Are you thinking to shift from a traditional media background to digital or programmatic salesOf course you do, but you need to work towards positioning yourself as a candidate ready to make the move.
The course aimed of every sales persons in the media industry, as they will have to face and enroll with programmatic as is gradually deployed across web, mobile, TV, radio, DOOH and every channel that can be digitalized.

What is in the online course?

In this course you will learn every Programmatic Sales Models in depth, how traditional negotiations are merging with the programmatic advertising methods and what are the best ways to optimize and monetize the publisher media inventory. 
Together with the traditional way much media has always been sold, but programmatic buyers today, focus on an audience-based methods and the you have to keep up.
Do you know how to sell programmatic? Are you comfortable talking about what SSP partner works best for a private marketplace?
The aim of the course is to empower you to be confident in your knowledge of Programmatic Advertising and how it works and how can benefit your business.
The online course will provide individuals and digital professionals with the education and training required to tackle the digital media industry and expand their businesses through digital media and real-time advertising, whether they are new to programmatic and data or just in need of a refresher course.
Check out the Curriculum to see the course content and enroll today.

We are independent and will never teach you something "sponsored" by other companies.

Who is this online video course for?

  • Individuals with no competence in Digital Media or programmatic.
  • Digital and media professionals that want to self-develop and stay relevant in this industry.
  • Sales Managers and consultants
  • Publishers, bloggers, sales houses
  • Advertising sales team and Account Managers
  • Ad Operations, Traffickers
  • Yield managers
  • Advertising and publisher Consultants

 227,00 +iva per 9999 daysAdd to cart

Curriculum

DESCRIPTION:
7 lessons | 7 quizzes
At the end of each lessonyou can take the quiz to measure what you learned.

 

Agenda
DIGITAL ADVERTISING AND DATA FOR MARKETERS, AGENCIES
IMPLEMENTATION OF DATA INTO MEDIA PLANNING AND BUYING
DIGITAL AND PROGRAMMATIC ADVERTISING FOR PUBLISHERS, MEDIA OWNERS AND SELLER
THE MONETIZATION STRATEGY: AD SERVER AND PROGRAMMATIC
MONETIZATION STRATEGY: SHORT TERM VS LONG TERM
PROGRAMMATIC: OPTIMIZATION, HEADER BIDDING, FIRST LOOK AND HOW TO SETUP THE MEDIA OFFER
DATA DRIVEN ADVERTISING: THREATS AND OPPORTUNITIES FOR PUBLISHERS AND MEDIA OWNERS
DESCRIPTION:
11 lessons | 11 quizzes
At the end of each lessonyou can take the quiz to measure what you learned.

 

Agenda
DATA DRIVEN ADVERTISING TODAY
THE DISPLAY ADVERTISING OVERVIEW
PROGRAMMATIC TRADING: BASICS AND FUNDAMENTAL CONCEPTS
THE DISPLAY ADVERTISING ECOSYSTEM: INDUSTRY PLAYERS AND THE AD TECHNOLOGIES
PROGRAMMATIC ORIGINS
PROGRAMMATIC AND THE NEW AD TECHNOLOGIES
PROGRAMMATIC, RTB AND AUCTION METHODS
PROGRAMMATIC AND BIG DATA
NEGOTIATION MODELS: BUYING AND SELLING METHODS
PROGRAMMATIC INDUSTRY: DATA PROTECTION, KPI, AUDITING AND THE EVOLUTION
AD VERIFICATION TOOLS, ANALYTICS, CROSS MARKETING CHANNELS, SECOND SCREEN
Technologies are becoming more important today and standardized knowledge is absolutely necessary to perform on the job.
The course releases REAL SKILLS. You can get certified only passing the exam made by Adhoc Academy.

 

BECOME A PROGRAMMATIC MEDIA BUYING EXPERT, VALIDATED WORLDWIDE!

PRACTICAL INFORMATION

  1. The course is interactive and is composed by 2 modules , 18 lessons 1 final exam.
  2. Each lesson duration is approx. 10-15 minutes.
  3. For each lesson you must take and pass the quiz.
  4. If you score more than 70% you can access the next lesson.
  5. You can take the final exam at the end of all the lessons, or try it whenever you feel ready.
  6. You can stop, pause, rewind or forward the lesson every time you need.

REVIEWS

Adhoc_Academy_studentA brilliant course, which helps understand programmatic. Highly recommended for digital advertising sales. I received my certificate, and I would like to thank Adhoc Academy for the great content.
– Zoe F.
Student Certified at Adhoc Academy

 227,00 +iva per 9999 daysAdd to cart

TAKE THIS COURSE
  •  227,00 +iva per 9999 days
  • 5.256E+23 Minutes
  • Course Certificate
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