The online video course dives into the concepts and skills required to bring real benefit to your advertising business, whether you are an advertiser or publisher.
It gives you Real Skills and a Certificate worldwide validated.
With this course you will:
Acquire the most important skills to use and manage today’s advertising technology platforms
Receive the best advices from real programmatic traders and learn how to setup and troubleshoot a Private Market Place (PMP)
Learn key elements of Programmatic Advertising
Learn pricing dynamics of open and private auction
Identify common reasons and best practices
Become a certified expert and grow your career
Go over ad technologies such as Ad Server, Data Management Platform (DMP), Demand Side Platform (DSP) and Sell Side Platform (SSP)
Know the ultimate trading and programmatic buying methods
Master every programmatic methods
Learn and practice with the AdTech Platform Simulator how to manage an ad campaign using a DSP
Study the advertising technology ecosystem
Gain real skills and boost your career with a deeper understanding of the digital advertising industry
Identify appropriate KPIs for your business goals
Get introduced to the players of the programmatic ecosystem
Learn from the best industry experts and advance your career
Join over 2,000 students in 10 countries who have taken these courses
Why Programmatic Advertising?
Programmatic advertising includes the use of technology and data to automate and streamline online media’s transaction process.
In fact, today ad buying is done through algorithms.
Ad Tech helps advertisers and publishers achieve their goals by offering applications that meet the specific demands of both parties.
Programmatic Advertising is one of the fastest-growing segments of the digital marketing industry and continues to grow year on year, because it works.
While programmatic advertising already changed how display advertising works, these days, it is also expanding way beyond online banners, to encompass new digital channels such as connected TV, Digital Out of Home with mobile location data, audio and wearables (even refrigerators).
The future of marketing is programmatic as it is clearly leaning away from manual strategies.
Baseline knowledge of the digital marketing space
Start the course ready to learn
Passion for advertising, media, technology and data
No Technical background needed
Adhoc Academy’s online courses and certifications are perfect for both industry veterans and those new to programmatic advertising.
Our online courses are designed to meet you wherever you are in your career.
This online course includes
Full lifetime access
Duration of the course: 4.1 hours.
Length of each lesson: max 10-15 minutes.
Assignments: there are quizzes at the end of each lesson.
Certificate of completion: validated by companies and experts worldwide
IMPORTANT TO NOTE: you must pass the quiz with a minimum score of 70% to pass to the next lesson. We want you to learn for real.
Learn from the expert and earn your Certification
Master your Digital Skills, Get Certified and Learn from experts.
You will earn a Certificate of completion after passing the final exam validated by companies and industry experts.
Today your Digital Skills set must keep pace with employers expectations.
Strike long-term benefits for your career.
Showcase your skills with the most important industry-recognized certification badge
Add to your CV and LinkedIn profile.
Show your hard work, validate your expertise and boost your career.
Anyone can verify your Adhoc Academy certification by clicking on the certification badge.
Why this online course?
The advertising technologies enabled the automation in the processes of buy and sell media.
Today, brands are increasingly relying on Ad Tech to create a stir, capture audiences and boost brand presence.
These platforms have evolved in the last few years, becoming more sophisticated, helping publishers and media ad sellers to optimize their inventories and generate more revenues, and advertisers and media buyers to create efficiency on their campaigns, providing tools to get more control on the advertising business.
What is in the online course?
In this course the focus is on the Ad Tech platforms simulator.
Knowing how to use them all is likely impossible, that’s the reason why we’ve created simulator platform based on a benchmark of existing technologies, brought to you to let you understand the logic and know how platforms work in their very basic principles.
In this online course, we will be discussing both demand and seller side, where you will see in practice the Ad Technologies via the AdTech Platform Simulator.
The aim of the course is to empower you to be confident in your knowledge of Programmatic Advertising and how it works and how can benefit your business.
The online course will provide individuals and digital professionals with the education and training required to tackle the digital media industry and expand their businesses through digital media and real-time advertising, whether they are new to programmatic and data or just in need of a refresher course.
Check out the Curriculum to see the course content and enroll today.
We are independent and will never teach you something "sponsored" by other companies.
Who is this online video course for?
Individuals with no competence in Digital Media or programmatic
Digital and media professionals that want to self-develop and stay relevant in this industry
AdOps, campaign managers
Yield managers and traffickers
Media team and Account Managers
Publishers and sales house
Advertisers and media agencies
Paid Media SEM & PPC
7 lessons | 7 quizzes
At the end of each lesson, you can take the quiz to measure what you learned.
DEMAND SIDE PLATFORM INSTRUCTIONS: HOW THE DSP WORKS
DSP USAGE AND THE EXECUTION OF A PMP: HOW TO MANAGE AN AD CAMPAIGN
THE DATA MANAGEMENT PLATFORM (DMP) FOR MARKETERS AND AGENCIES
MANAGING THE CAMPAIGN DATA USING THE DATA MANAGEMENT PLATFORM
AD TECHNOLOGIES FOR SELLERS: AD SERVER, SSP, AD EXCHANGE
THE MONETIZATION STRATEGY: AD SERVER AND PROGRAMMATIC
AD EXCHANGE AND SELL SIDE PLATFORM INSTRUCTIONS: USAGE AND PRIVATE MARKET PLACE
11 lessons | 11 quizzes
At the end of each lesson, you can take the quiz to measure what you learned.
DATA DRIVEN ADVERTISING TODAY
THE DISPLAY ADVERTISING OVERVIEW
PROGRAMMATIC TRADING: BASICS AND FUNDAMENTAL CONCEPTS
THE DISPLAY ADVERTISING ECOSYSTEM: INDUSTRY PLAYERS AND THE AD TECHNOLOGIES
PROGRAMMATIC AND THE NEW AD TECHNOLOGIES
PROGRAMMATIC, RTB AND AUCTION METHODS
PROGRAMMATIC AND BIG DATA
NEGOTIATION MODELS: BUYING AND SELLING METHODS
PROGRAMMATIC INDUSTRY: DATA PROTECTION, KPI, AUDITING AND THE EVOLUTION
AD VERIFICATION TOOLS, ANALYTICS, CROSS MARKETING CHANNELS, SECOND SCREEN
Technologies are becoming more important today and standardized knowledge is absolutely necessary to perform on the job.
The course releases REAL SKILLS. You can get certified only passing the exam made by Adhoc Academy.
BECOME A PROGRAMMATIC MEDIA BUYING EXPERT, VALIDATED WORLDWIDE!
The course is interactive and is composed by 2 modules , 18 lessons 1 final exam.
Each lesson duration is approx. 10-15 minutes.
For each lesson you must take and pass the quiz.
If you score more than 70% you can access the next lesson.
You can take the final exam at the end of all the lessons, or try it whenever you feel ready.
You can stop, pause, rewind or forward the lesson every time you need.
This course is well organized and gives a comprehensive view of the main advertising technologies that publishers and advertisers can use in the online media. Highly recommended for every professional that wants to know more about technologies and programmatic. This is a great first toolkit.
– Kent T.
Student certified at Adhoc Academy
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