The advertising technologies enabled the automation in the processes of buy and sell media. These platforms have evolved in the last few years, becoming more sophisticated, helping the sellers to optimize their inventories and buyers to create efficiency on their campaigns, providing to both more control.
This course is dedicate to traffickers or campaign managers who want to learn more about the Ad Tech platforms such as Ad Server, SSP, DSP and DMP. In this course there is the Ad Tech platform simulator. Knowing how to use them all is likely impossible, that’s the reason why we’ve created benchmarks of existing technologies, brought to you to let you understand the logic and know how platforms work in their very basic principles.