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Why choose this course?

The advertising technologies enabled the automation in the processes of buy and sell media. These platforms have evolved in the last few years, becoming more sophisticated, helping the sellers to optimize their inventories and buyers to create efficiency on their campaigns, providing to both more control.

This course is dedicate to traffickers or campaign managers who want to learn more about the Ad Tech platforms such as Ad Server, SSP, DSP and DMP. In this course there is the Ad Tech platform simulator. Knowing how to use them all is likely impossible, that’s the reason why we’ve created benchmarks of existing technologies, brought to you to let you understand the logic and know how platforms work in their very basic principles.

What will you learn with this course?

DEMAND SIDE PLATFORM INSTRUCTIONS: HOW THE DSP WORKS

DSP USAGE AND THE EXECUTION OF A PMP: HOW TO MANAGE AN AD CAMPAIGN

THE DATA MANAGEMENT PLATFORM (DMP) FOR MARKETERS AND AGENCIES

MANAGING THE CAMPAIGN DATA USING THE DATA MANAGEMENT PLATFORM

AD TECHNOLOGIES FOR SELLERS: AD-SERVER, SSP, AD EXCHANGE

THE MONETIZATION STRATEGY: AD SERVER AND PROGRAMMATIC

AD EXCHANGE AND SELL SIDE PLATFORM INSTRUCTIONS: USAGE AND PRIVATE MARKET PLACE

DATA DRIVEN ADVERTISING TODAY

THE DISPLAY ADVERTISING OVERVIEW

PROGRAMMATIC TRADING: BASICS AND FUNDAMENTAL CONCEPTS

THE DISPLAY ADVERTISING ECOSYSTEM: INDUSTRY PLAYERS AND THE AD TECHNOLOGIES

PROGRAMMATIC ORIGINS

PROGRAMMATIC AND THE NEW AD TECHNOLOGIES

PROGRAMMATIC, RTB AND AUCTION METHODS

PROGRAMMATIC AND BIG DATA

NEGOTIATION MODELS: BUYING AND SELLING METHODS

PROGRAMMATIC INDUSTRY

AD VERIFICATION TOOLS, ANALYTICS, CROSS MARKETING CHANNELS, SECOND SCREEN

Who is this course for?

  • Marketing team
  • PR team
  • Media team
  • Sales team
  • Ad Operations
TAKE THIS COURSE
  • 227,00 +iva
  • UNLIMITED ACCESS
  • Course Certificate
5 STUDENTS ENROLLED

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