Course Curriculum

Vertical Expert Programmatic Basis
Data driven advertising today 00:08:00
Data driven advertising today Quiz Unlimited
The display advertising overview 00:14:00
The display advertising overview Quiz Unlimited
Programmatic trading: basics and fundamental concepts 00:14:00
Programmatic trading: basics and fundamental concepts Quiz Unlimited
The display advertising ecosystem: industry players and the ad technologies 00:08:00
The display advertising ecosystem: industry players and the ad technologies Quiz Unlimited
Programmatic origins 00:13:00
Programmatic origins Quiz Unlimited
Programmatic and the new ad technologies 00:12:00
Programmatic and the new ad technologies Quiz Unlimited
Programmatic, RTB and auction methods 00:13:00
Programmatic, rtb and auction methods Quiz Unlimited
Programmatic and big data 00:14:00
Programmatic and big data Quiz Unlimited
Negotiation models: buying and selling methods 00:08:00
Negotiation models: buying and selling methods Quiz Unlimited
Programmatic industry: Data protection, KPI, auditing and the evolution 00:09:00
The programmatic industry Quiz Unlimited
Ad verification tools, analytics, cross marketing channels, second screen 00:06:00
Ad verification tools, analytics, cross marketing channels, second screen Quiz Unlimited
Buy Side
Digital advertising and data for marketers, agencies 00:13:00
Digital advertising and data for marketers, agencies Quiz Unlimited
Implementation of data into media planning and buying 00:11:00
Implementation of data into media planning and buying Quiz Unlimited
Demand side platform instructions: how the dsp works 00:10:00
Demand side platform instructions: how the dsp works Quiz Unlimited
Dsp usage and the execution of a pmp: how to manage an ad campaign 00:12:00
Dsp usage and the execution of a pmp: how to manage an ad campaign Quiz Unlimited
How to choose a DSP 00:10:00
How to choose a DSP Quiz Unlimited
The data management platform (DMP) for marketers and agencies 00:13:00
The data management platform (dmp) for marketers and agencies Quiz Unlimited
Managing the campaign data using the data management platform 00:09:00
Managing the campaign data using the data management platform Quiz Unlimited
Programmatic and planning cross screen: mobile and video 00:12:00
Programmatic and planning cross screen: mobile and video Quiz Unlimited
Audience profiling: attribution models 00:12:00
Audience profiling: attribution models Quiz Unlimited
The new frontiers of programmatic buying 00:09:00
The new frontiers of programmatic buying Quiz Unlimited
Data driven creative 00:11:00
Data driven creative Quiz Unlimited
Sell Side
Programmatic advertising for publishers, media owners and sellers 00:11:00
Digital and programmatic advertising for publishers, media owners and sellers Quiz Unlimited
Ad technologies for sellers: ad-server, ssp, ad exchange 00:12:00
Ad technologies for sellers: ad-server, ssp, ad exchange Quiz Unlimited
The monetization strategy: ad server and programmatic 00:12:00
The monetization strategy: ad server and programmatic Quiz Unlimited
Ad exchange and sell side platform instructions: usage and private market place 00:09:00
Ad exchange and sell side platform instructions: usage and private market place Quiz Unlimited
Monetization strategy: short term vs long term 00:12:00
Monetization strategy: short term vs long term Quiz Unlimited
Programmatic selling: optimization, header bidding, first look and how to setup the media offer 00:08:00
Programmatic selling: optimization, header bidding, first look and how to setup the media offer Quiz Unlimited
Combining data through the data management platform for publishers and media owners 00:11:00
Combining data through the data management platform for publishers and media owners Quiz Unlimited
Monetizing with video advertising 00:09:00
Monetizing with video advertising Quiz Unlimited
Monetizing with mobile advertising 00:12:00
Monetizing with mobile advertising Quiz Unlimited
How to choose a sell side technology – ad server and ssp 00:09:00
How to choose a sell side technology – ad server and ssp Quiz Unlimited
Data driven advertising: threats and opportunities for publishers and media owners 00:08:00
Data driven advertising: threats and opportunities for publishers and media owners Quiz Unlimited
Final quiz
Final Quiz Programmatic Expert certified – random Unlimited
TAKE THIS COURSE
  •  381,82 per 9999 days
  • 5.256E+23 Minutes
  • Course Certificate
1000000000000000065 STUDENTS ENROLLED
top

The certification names are the trademarks of their respective owners.

Adhoc Academy
Copyright ©2021 Luca Brighenti Group. All Rights Reserved.