Boost your career and become the most demanded talent in digital media, the Programmatic Expert.

Advance and refine your skill set and showcase your programmatic prowess!


The online video course dives into the concepts and skills required to master programmatic advertising.
It gives you Real Skills and a Certificate worldwide validated.
With this course you will:
  • Advance your career with a deeper understanding of the digital advertising industry
  • Gain real skills and become the most demanded professional profile in the digital industry
  • Learn Programmatic media buying for media buyers
  • Learn Programmatic media selling for media sellers
  • Understand trading and programmatic methods
  • Get introduced to the players of the programmatic ecosystem
  • Learn from the best industry experts and advance your career
  • Learn how to navigate the complex digital landscape
  • Master how to setup the best deals in programmatic
  • Learn and practice thanks to the AdTech Platform Simulator
  • Study long-term and short-term strategy for media sellers
  • Acquire knowledge about Attribution and Advance Attribution models
  • Learn how to evaluate ad technologies, such as SSP, DSP, DMP, Ad Server for your business
  • Become an expert in programmatic advertising and grow your career
  • Learn the basics of common programmatic key terms and acronyms
  • Join over 2,000 students in 10 countries who have taken these courses

Why Programmatic Advertising?

Programmatic Advertising is one of the fastest-growing segments of the digital marketing industry and continues to grow year on year, reaching unprecedented adoption rates.
While programmatic advertising already changed how display advertising works, these days, it is also expanding way beyond online banners, to encompass new digital channels such as connected TV, Digital Out of Home with mobile location data, audio and wearables (even refrigerators).
The future of marketing is programmatic as it is clearly leaning away from manual strategies.


Independently of time available, if your ambitions are to grow as a professional your motto always ought to be continuous learning, remember, and strengthen knowledge. The online option is suitable in order to fit into your personal schedule.
I’m very happy to have finalized the Adhoc Academy™ certification. It’s an online course recommended to strengthen your position within programmatic’s.
Samuel Sanz Llano
Sales Director at Teads

 381,82 per 9999 daysAdd to cart


  • Baseline knowledge of the digital marketing space
  • Start the course ready to learn
  • Passion for advertising, media, technology and data
  • No Technical background needed
Adhoc Academy’s online courses and certifications are perfect for both industry veterans and those new to programmatic advertising.
Our online courses are designed to meet you wherever you are in your career.

This course includes

  •  Full lifetime access
  •  Access everywhere
  •  Duration of the course: 7.1 hours.
  •  Length of each lesson: max 10-15 minutes.
  •  Assignments: there are quizzes at the end of each lesson.
  •  Certificate of completion: validated by companies and experts worldwide
IMPORTANT TO NOTE: you must pass the quiz with a minimum score of 70% to pass to the next lesson. We want you to learn for real.
ADTECH PLATFORMS SIMULATOR: The AdTech platforms simulator is the result of the benchmark of the most used technology in the media industry: SSP, DSP, DMP and Ad Server. 
Every platform includes standard nomenclature and standard workflows benchmarked, approved by Adhoc Academy’s network of professionals.
You won’t be able to “use it” (it is only a simulation for learners) but it is the best way to learn AdTech platforms before actually using them.

Learn from the expert and earn your Certification

Adhoc_Academy_programmatic_expert_certification_logoMaster your Digital Skills, Get Certified and Learn from experts.
You will earn a Certificate of completion after passing the final exam validated by companies and industry experts.
Strike long-term benefits for your career.
Showcase your skills with the most important industry-recognized certification badge
  • Add to your CV and LinkedIn profile.
  • Show your hard work, validate your expertise and boost your career.
  • Anyone can verify your Adhoc Academy certification by clicking on the certification badge.


 381,82 per 9999 daysAdd to cart


Why this online course?

A common challenge in any fast growing market is attracting and retaining talented, qualified employees. This is no different in programmatic adv.
Whether a publisher is developing its own programmatic sell-side team or an advertiser hiring a buying team skilled in targeting audiences, the need to find employees that understand sophisticated platforms and provide significant outcomes it’s growing, becoming a real challenge.
It is vital that workers’ skill sets keep pace with employers’ expectations.

What is in the course?

The Programmatic Expert Certification course is the most complete online course you can find at Adhoc Academy.
The course will explain how the digital media industry has evolved and provide you with a full understanding of programmatic buying, programmatic selling, data and so on, all in plain English.
The course covers the evolution of the digital media industry, with a specific focus on programmatic advertising. You will gain a solid basis of understanding and the strategies required to see your business perform better on online media.
The aim of the course is to provide individuals and digital professionals with the education and training required to tackle the digital media industry and expand their businesses through digital media and real-time advertising, whether they are new to programmatic and data or just in need of a refresher course.
Check out the Curriculum to see the course content and enroll today.

We are independent and will never teach you something "sponsored" by other companies.

Who is this online video course for?

  • Individuals with no competence in Digital Media or programmatic.
  • Digital and media professionals that want to self-develop and stay relevant in this industry.
  • Managers (C-levels and executives)
  • Marketing team
  • PR team
  • Media team and Account Managers
  • Planners, Ad Operations and Campaign managers
  • Publisher’ Sales team, Traffickers
  • Advertisers
  • Consultants
  • Paid Media SEM & PPC

 381,82 per 9999 daysAdd to cart


11 lessons | 11 quizzes
At the end of each lessonyou can take the quiz to measure what you learned.
All you need to know about digital advertising and programmatic, explaining traditional reservation methods and the integration of programmatic trading with the new logics that introduced.
In order to understand programmatic trading and RTB, you need to know the dynamics and logics, players of digital ad ecosystem and own a specific vocabulary.
The module considers the creative formats and it explains industry standards such as viewability, ad fraudcross device targetingattribution and ad blocking.
You will be able to understand who are the players in the media industry as the way of investing in advertising has completely changed due to technology.
You will acquire skills and expertise in managing a programmatic strategy alongside the traditional methods.


Data driven advertising today
The display advertising overview
Programmatic trading: basics and fundamental concepts
The display advertising ecosystem: industry players and the ad technologies
Programmatic origins
Programmatic and the ad technologies
Programmatic, RTB and auction methods
Programmatic and big data
Negotiation models: buying and selling methods
Programmatic industry: data protection, KPI, auditing
Ad verification tools, analytics, cross marketing channels, second screen
11 lessons | 11 quizzes
At the end of each lessonyou can take the quiz to measure what you learned.
This module covers all the topics regards programmatic buying.
It identifies the buyers such as trading desks, media agencies, advertisers. You will go through the programmatic buying logic and how the automation strategy works when serving a campaign.
Additionally, you will be able to understand the functionality of the Data Management Platform (DMP) for advertiser.
It also includes the practice examples with the platform simulator of the DSP and DMP for managing, creating, measuring, and optimizing programmatic planning and strategy for buyers.


Digital advertising and data for marketers, agencies
Implementation of data into media planning and programmatic buying
Demand side platform instructions: how the DSP works
DSP usage and the execution of a PMP: how to manage an ad campaign
How to choose a DSP
The data management platform (DMP) for marketers and agencies
Managing the campaign data using the data management platform
Programmatic and planning cross screen: mobile and video
Audience profiling: attribution models
The new frontiers of programmatic buying
Data driven creative
11 lessons | 11 quizzes
At the end of each lessonyou can take the quiz to measure what you learned.
This module focuses on programmatic selling. 
It explains and identifies the sellers and the technology delegation models of publishers and sales houses towards automated trading.
The module helps you to analyze what are the best strategies for integrating programmatic selling (short VS long term) with your business.
You will go through the Ad Server for publishers and the Sell Side Platform (SSP) with the ad tech platform simulators for creating, managing, optimizing and measuring the programmatic strategy for sellers.
There is a specific focus on the monetization for mobile and video advertising.
The module includes also a clear overview about publishers’s challenges and opportunities, such as monetization strategy, optimal control, transparency and data.


Digital and programmatic advertising for publishers, media owners and sellers
Ad technologies for sellers: Ad Server, SSP, Ad Exchange
The monetization strategy: ad server and programmatic
Ad exchange and SSP instructions: usage and private market place
Ad Monetization strategy: short term vs long term
Programmatic selling: optimization, header bidding, first look and how to setup the media offer
Combining data through the data management platform for publishers and media owners
Monetizing with video advertising
Monetizing with mobile advertising
How to choose an SSP
Data driven advertising: threats and opportunities for publishers and media owners
Technologies are becoming more important today and standardized knowledge is absolutely necessary to perform on the job.
The course releases REAL SKILLS. You can get certified only passing the exam made by Adhoc Academy.




  1. The course is interactive and is composed by 3 modules , 33 lessons 1 final exam.
  2. Each lesson duration is approx. 10-15 minutes.
  3. For each lesson you must take and pass the quiz.
  4. If you score more than 70% you can access the next lesson.
  5. You can take the final exam at the end of all the lessons, or try it whenever you feel ready.
  6. You can stop, pause, rewind or forward the lesson every time you need.



“This course is most complete and updated source of programmatic knowledge brought by obviously true experts. Video materials are professionally made and are easy to follow and understand. Every term in programmatic advertising is covered. Just great!”
– Hrvoje B
Programmatic Expert Certified by Adhoc Academy




“Adhoc Academy courses offer a comprehensive and extensive training of programmatic advertising.
They cater to both beginners and to those who need to complete their skills. Great course if you’re looking for for a better understanding of what programmatic advertising is, and how it works. Highly recommended!”
– Daniele Maccarona
Director, Advertise & Publishing at Quantcast




“Adhoc Academy is a fantastic initiative and we used their training learning paths for new recruits and for our clients.
We’ve also had great feedback from our clients about the quality of the content and usability – combining short lessons and quizzes, it is a great way to learn programmatic”
– Maria T.J
Programmatic Expert Certified by Adhoc Academy



 381,82 per 9999 daysAdd to cart

  •  381,82 per 9999 days
  • 5.256E+23 Minutes
  • Course Certificate
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