The online video course dives into the concepts and skills required to master your programmatic strategies and bring real benefit to your business.
It gives you Real Skills and a Certificate worldwide validated.
With this course you will:
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Learn how programmatic integrates in desktop, mobile and video
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Make yourself comfortable talking about programmatic and advertising technology
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Get introduced to the players of the programmatic ecosystem
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Gain real skills and boost your business with a deeper understanding of the digital advertising industry
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Identify appropriate KPIs for your business goals
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Learn from the best industry experts and advance your career
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Join over 2,000 students in 10 countries who have taken these courses
Why Programmatic Advertising?
Programmatic advertising has completely changed the way that digital advertising is bought and sold, making it more efficient, easier, and effective, when done correctly.
The evolution of media and the introduction of data-driven advertising, have changed many media and advertising roles as well.
Now that programmatic is an established way of buying and selling display ads, it is already expanding way beyond, to encompass new digital channels such as connected TV, Digital Out of Home with mobile location data, audio and wearables (even refrigerators).
The future of marketing is programmatic as it is clearly leaning away from manual strategies.
Do you want to know how your business will benefit from it?
Enroll today!
€ 227,00 per 9999 daysAdd to cart
Requirements
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Baseline knowledge of the digital marketing space
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Start the course ready to learn
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Passion for advertising, media, technology and data
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No Technical background needed
Adhoc Academy’s online courses and certifications are perfect for both industry veterans and those new to programmatic advertising.
Our online courses are designed to meet you wherever you are in your career.
This online course includes
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Full lifetime access
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Access everywhere
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Duration of the course: 3.8 hours.
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Length of each lesson: max 10-15 minutes.
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Assignments: there are quizzes at the end of each lesson.
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Certificate of completion: validated by companies and experts worldwide
IMPORTANT TO NOTE: you must pass the quiz with a minimum score of 70% to pass to the next lesson. We want you to learn for real.
Learn from the expert and earn your Certification
Master your Digital Skills, Get Certified and Learn from experts.
You will earn a Certificate of completion after passing the final exam validated by companies and industry experts.
Today your Digital Skills set must keep pace with employers expectations.
Strike long-term benefits for your career.
Showcase your skills with the most important industry-recognized certification badge
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Add to your CV and LinkedIn profile.
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Show your hard work, validate your expertise and boost your career.
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Anyone can verify your Adhoc Academy certification by clicking on the certification badge.
€ 227,00 per 9999 daysAdd to cart
Description
Why this online course?
“I’ve heard lots of people talking about programmatic advertising but…”
In order to keep up with the evolution of the media industry, also managers and business owners must be open to innovation and curious to try out the initiatives the market has to offer.
If you are telling that to yourself, with this course you will finally be more confident about programmatic advertising as the main stimulus to change this attitude is profound knowledge of the topic.
The course explains how programmatic changed the way brands interact with consumers as it offers a vastly more efficient way to execute and manage a true omni-channel media strategies.
The course is an essential guide aimed to new digital C-levels and business owners that want to know more about data-driven advertising and programmatic.
This course is highly recommended to all business owners, advertisers, professionals and consultants.
What is in the online course?
In this online course you will learn everything about Programmatic Advertising, Strategy and Ad technologies.
The online course teach you the programmatic basics, strategy, advertising technologies, real time advertising, data-driven logics and the ultimate recipes for business success!
Do you know how to evaluate a SSP for your online business? programmatic? Are you comfortable talking about what SSP partner works best for a private marketplace?
The aim of the course is to empower you to be confident in your knowledge of Programmatic Advertising and how it works and how can benefit your business.
The online course will provide individuals and digital professionals with the education and training required to tackle the digital media industry and expand their businesses through digital media and real-time advertising, whether they are new to programmatic and data or just in need of a refresher course.
Check out the Curriculum to see the course content and enroll today.
We are independent and will never teach you something "sponsored" by other companies.
Who is this online video course for?
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Individuals with no competence in Digital Media or programmatic
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Digital and media professionals that want to self-develop and stay relevant in this industry
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Business owners
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Publishers, bloggers
Digital and Advertising Executives
Media Owners
Publisher’s Consultants
Commercial Directors
€ 227,00 per 9999 daysAdd to cart
Curriculum
DESCRIPTION:
7 lessons | 7 quizzes
At the end of each lesson, you can take the quiz to measure what you learned.
Agenda
DIGITAL ADVERTISING AND DATA FOR MARKETERS, AGENCIES
IMPLEMENTATION OF DATA INTO MEDIA PLANNING AND BUYING
THE NEW FRONTIERS OF PROGRAMMATIC BUYING
MONETIZATION STRATEGY: SHORT TERM VS LONG TERM
PROGRAMMATIC SELLING: OPTIMIZATION, HEADER BIDDING, FIRST LOOK AND HOW TO SETUP THE MEDIA OFFER
HOW TO CHOOSE A SELL SIDE TECHNOLOGY – AD SERVER AND SSP
DATA DRIVEN ADVERTISING: THREATS AND OPPORTUNITIES FOR PUBLISHERS AND MEDIA OWNERS
DESCRIPTION:
11 lessons | 11 quizzes
At the end of each lesson, you can take the quiz to measure what you learned.
Agenda
DATA DRIVEN ADVERTISING TODAY
THE DISPLAY ADVERTISING OVERVIEW
PROGRAMMATIC TRADING: BASICS AND FUNDAMENTAL CONCEPTS
THE DISPLAY ADVERTISING ECOSYSTEM: INDUSTRY PLAYERS AND THE AD TECHNOLOGIES
PROGRAMMATIC ORIGINS
PROGRAMMATIC AND THE NEW AD TECHNOLOGIES
PROGRAMMATIC, RTB AND AUCTION METHODS
PROGRAMMATIC AND BIG DATA
NEGOTIATION MODELS: BUYING AND SELLING METHODS
PROGRAMMATIC INDUSTRY: DATA PROTECTION, KPI, AUDITING AND THE EVOLUTION
AD VERIFICATION TOOLS, ANALYTICS, CROSS MARKETING CHANNELS, SECOND SCREEN
Technologies are becoming more important today and standardized knowledge is absolutely necessary to perform on the job.
The course releases REAL SKILLS. You can get certified only passing the exam made by Adhoc Academy.
BECOME A PROGRAMMATIC MEDIA BUYING EXPERT, VALIDATED WORLDWIDE!
PRACTICAL INFORMATION
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The course is interactive and is composed by 2 modules , 18 lessons 1 final exam.
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Each lesson duration is approx. 10-15 minutes.
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For each lesson you must take and pass the quiz.
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If you score more than 70% you can access the next lesson.
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You can take the final exam at the end of all the lessons, or try it whenever you feel ready.
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You can stop, pause, rewind or forward the lesson every time you need.
REVIEWS
Simply a brilliant course. The video courses help to understand programmatic and trading methods, and everything is explained in plain-english.
I feel Adhoc Academy has the best selection of online trainings focused on programmatic and advertising technology. Happy to get certified as well, they know what they are doing.
– Marie A.H.
Student certified at Adhoc Academy
€ 227,00 per 9999 daysAdd to cart
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