1 Module | 11 Lessons | 1 Final Exam
The course has been created by countless professionals in the media industry and collected by Luca Brighenti, founder and coach of Adhoc Academy.
1 Module | 11 Lessons | 1 Final Exam
The course has been created by countless professionals in the media industry and collected by Luca Brighenti, founder and coach of Adhoc Academy.
All you need to know about digital advertising, explaining traditional reservation methods and the integration of programmatic trading with the new logics that introduced.
The course considers the creative formats and it
explains industry standards such as viewability, ad fraud, cross device targeting, attribution and ad blocking.
You will be able to understand who are the players in the media industry as the way of investing in advertising has completely changed due to technology. You will acquire skills and expertise in managing a programmatic strategy alongside the traditional methods.
Today your Digital Skills set must keep pace with employers expectations.
You will earn a Certificate of completion after passing the final exam.
€ 170,25 per 9999 daysAdd to cart
IMPORTANT TO NOTE: you must pass the quiz with a minimum score of 70% to pass to the next lesson. We want you to learn for real.
Technologies are becoming more and more important today and standardized knowledge is absolutely necessary to perform on the job.
The course releases REAL SKILLS. You can get certified only passing the exam made by Adhoc Academy.
DATA DRIVEN ADVERTISING TODAY
THE DISPLAY ADVERTISING OVERVIEW
PROGRAMMATIC TRADING: BASICS AND FUNDAMENTAL CONCEPTS
THE DISPLAY ADVERTISING ECOSYSTEM: INDUSTRY PLAYERS AND THE AD TECHNOLOGIES
PROGRAMMATIC ORIGINS
PROGRAMMATIC AND THE NEW AD TECHNOLOGIES
PROGRAMMATIC, RTB AND AUCTION METHODS
PROGRAMMATIC AND BIG DATA
NEGOTIATION MODELS: BUYING AND SELLING METHODS
PROGRAMMATIC INDUSTRY: DATA PROTECTION, KPI, AUDITING AND THE EVOLUTION
AD VERIFICATION TOOLS, ANALYTICS, CROSS MARKETING CHANNELS, SECOND SCREEN
€ 170,25 per 9999 daysAdd to cart