1 Module | 11 Lessons | 1 Final Exam
The course has been created by countless professionals in the media industry and collected by Luca Brighenti, founder and coach of Adhoc Academy.
Why choose this course?
Why choose this online video course?
All you need to know about digital advertising, explaining traditional reservation methods and the integration of programmatic trading with the new logics that introduced.
The course considers the creative formats and it
explains industry standards such as viewability, ad fraud, cross device targeting, attribution and ad blocking.
You will be able to understand who are the players in the media industry as the way of investing in advertising has completely changed due to technology. You will acquire skills and expertise in managing a programmatic strategy alongside the traditional methods.
We are independent and will never teach you something "sponsored" by other companies.
Learn from the expert and earn your Certification
Today your Digital Skills set must keep pace with employers expectations.
You will earn a Certificate of completion after passing the final exam.
€ 170,25 per 9999 daysAdd to cart
Online lessons and quizzes to prepare you to the final exam
- – DURATION OF THE COURSE: 167 minutes
- – LENGHT OF EACH LESSON: max 10-15 minutes
- – QUIZ: there are quizzes at the end of each lesson.
IMPORTANT TO NOTE: you must pass the quiz with a minimum score of 70% to pass to the next lesson. We want you to learn for real.
Technologies are becoming more and more important today and standardized knowledge is absolutely necessary to perform on the job.
The course releases REAL SKILLS. You can get certified only passing the exam made by Adhoc Academy.
What will you learn with this online video course?
DATA DRIVEN ADVERTISING TODAY
THE DISPLAY ADVERTISING OVERVIEW
PROGRAMMATIC TRADING: BASICS AND FUNDAMENTAL CONCEPTS
THE DISPLAY ADVERTISING ECOSYSTEM: INDUSTRY PLAYERS AND THE AD TECHNOLOGIES
PROGRAMMATIC ORIGINS
PROGRAMMATIC AND THE NEW AD TECHNOLOGIES
PROGRAMMATIC, RTB AND AUCTION METHODS
PROGRAMMATIC AND BIG DATA
NEGOTIATION MODELS: BUYING AND SELLING METHODS
PROGRAMMATIC INDUSTRY: DATA PROTECTION, KPI, AUDITING AND THE EVOLUTION
AD VERIFICATION TOOLS, ANALYTICS, CROSS MARKETING CHANNELS, SECOND SCREEN
Who is this online video course for?
- Individuals with no competence in programmatic advertising.
- Digital and media professionals that want to self-develop and stay relevant in this industry.
PRACTICAL INFORMATION
- The course is interactive and is composed by 2 modules , 19 lessons 1 final exam.
- Each lesson duration is approx. 10-15 minutes.
- For each lesson you must take and pass the quiz.
- If you score more than 70% you can access the next lesson.
- You can take the final exam at the end of all the lessons, or try it whenever you feel ready.
- You can stop, pause, rewind or forward the lesson every time you need.
DID YOU KNOW THAT THIS SPECIFIC COURSE IS ALREADY INCLUDED IN EVERY ADHOC ACADEMY’S COURSES?
€ 170,25 per 9999 daysAdd to cart
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