The online video course dives into the concepts required to master your programmatic skills and bring real benefit to your business.
It gives you Real Skills and a Certificate worldwide validated.
With this course you will:
Acquire the most important skills in order to monetize your website and digital inventory in data-driven logic.
Learn key elements of Programmatic Advertising
Learn pricing dynamics of open and private auction.
Analyze what are the best strategies for integrating programmatic selling (short VS long term)
Become a certified expert and grow your career
Go over ad technologies such as Ad Server, Data Management Platform (DMP) and Sell Side Platform (SSP).
Learn about advance programmatic techniques, such as Header Bidding.
Know the ultimate trading and programmatic methods
Master how to sell the best programmatic deals
Learn and practice thanks to the AdTech Platform Simulator
Study long-term and short-term strategy for media sellers
Gain real skills and boost your career with a deeper understanding of the digital advertising industry
Identify appropriate KPIs for your business goals
Get introduced to the players of the programmatic ecosystem
Learn from the best industry experts and advance your career
Join over 2,000 students in 10 countries who have taken these courses
Why Programmatic Advertising?
As a publisher, deciding how monetize your inventory using programmatic may feel overwhelming. The technology is complex and the market offers many options to monetize ad inventory.
For example, there are at least two ways of conducting programmatic monetization. And each of them can deliver different performance results.
Programmatic Advertising is one of the fastest-growing segments of the digital marketing industry and continues to grow year on year, because it works.
While programmatic advertising already changed how display advertising works, these days, it is also expanding way beyond online banners, to encompass new digital channels such as connected TV, Digital Out of Home with mobile location data, audio and wearables (even refrigerators).
The future of marketing is programmatic as it is clearly leaning away from manual strategies.
Baseline knowledge of the digital marketing space
Start the course ready to learn
Passion for advertising, media, technology and data
No Technical background needed
Adhoc Academy’s online courses and certifications are perfect for both industry veterans and those new to programmatic advertising.
Our online courses are designed to meet you wherever you are in your career.
This online course includes
Full lifetime access
Duration of the course: 4.0 hours.
Length of each lesson: max 10-15 minutes.
Assignments: there are quizzes at the end of each lesson.
Certificate of completion: validated by companies and experts worldwide
IMPORTANT TO NOTE: you must pass the quiz with a minimum score of 70% to pass to the next lesson. We want you to learn for real.
Learn from the expert and earn your Certification
Master your Digital Skills, Get Certified and Learn from experts.
You will earn a Certificate of completion after passing the final exam validated by companies and industry experts.
Today your Digital Skills set must keep pace with employers expectations.
Strike long-term benefits for your career.
Showcase your skills with the most important industry-recognized certification badge
Add to your CV and LinkedIn profile.
Show your hard work, validate your expertise and boost your career.
Anyone can verify your Adhoc Academy certification by clicking on the certification badge.
Why this online course?
The course gives you all the skills when it comes to monetize your website and digital inventory in data-driven logic. It also includes also a clear overview about publishers’ challenges and opportunities, such as monetization strategy, optimal control, transparency and data.
You will discover how to start monetizing your website with programmatic and you will learn about the two main strategy (long-terms vs short-terms) in order to get the best out of it for your business.
This course is highly recommended to all media owners, professionals, consultants and sales managers that work in online media.
The course is also made for bloggers and small-medium publishers that want to know more about the programmatic opportunities.
What is in the online course?
Media ad sellers often have difficulty managing programmatic within their monetization strategy, but the main stimulus to change this attitude is profound knowledge of the topic.
In this online course, we will be discussing the seller side, which consists of all the players who sell ad spaces for inventory monetization.
You will see in practice the Ad Technologies via the AdTech Platform Simulator.
You’ll see how programmatic selling is linked to automation, monetization and yield management.
You will also see why programmatic selling must be integrated with traditional selling methods and how it can increase efficiency, without cannibalizing inventory sales.
The aim of the course is to empower you to be confident in your knowledge of Programmatic Advertising and how it works and how can benefit your business.
The online course will provide individuals and digital professionals with the education and training required to tackle the digital media industry and expand their businesses through digital media and real-time advertising, whether they are new to programmatic and data or just in need of a refresher course.
Check out the Curriculum to see the course content and enroll today.
We are independent and will never teach you something "sponsored" by other companies.
Who is this online video course for?
Individuals with no competence in Digital Media or programmatic.
Digital and media professionals that want to self-develop and stay relevant in this industry.
Sales Managers and consultants
Publishers, bloggers, sales houses
Advertising sales team and Account Managers
Ad Operations, Traffickers
Advertising and publisher Consultants
7 lessons | 7 quizzes
At the end of each lesson, you can take the quiz to measure what you learned.
DIGITAL AND PROGRAMMATIC ADVERTISING FOR PUBLISHERS, BLOGGERS AND AD SALES
AD TECHNOLOGIES FOR SELLERS: AD SERVER, SSP, AD EXCHANGE
MONETIZATION STRATEGY: SHORT TERM VS LONG TERM
PROGRAMMATIC: OPTIMIZATION, HEADER BIDDING, FIRST LOOK AND HOW TO SETUP THE MEDIA OFFER
COMBINING DATA THROUGH THE DATA MANAGEMENT PLATFORM FOR PUBLISHERS AND MEDIA OWNERS
MONETIZING WITH VIDEO ADVERTISING
MONETIZING WITH MOBILE ADVERTISING
11 lessons | 11 quizzes
At the end of each lesson, you can take the quiz to measure what you learned.
DATA DRIVEN ADVERTISING TODAY
THE DISPLAY ADVERTISING OVERVIEW
PROGRAMMATIC TRADING: BASICS AND FUNDAMENTAL CONCEPTS
THE DISPLAY ADVERTISING ECOSYSTEM: INDUSTRY PLAYERS AND THE AD TECHNOLOGIES
PROGRAMMATIC AND THE NEW AD TECHNOLOGIES
PROGRAMMATIC, RTB AND AUCTION METHODS
PROGRAMMATIC AND BIG DATA
NEGOTIATION MODELS: BUYING AND SELLING METHODS
PROGRAMMATIC INDUSTRY: DATA PROTECTION, KPI, AUDITING AND THE EVOLUTION
AD VERIFICATION TOOLS, ANALYTICS, CROSS MARKETING CHANNELS, SECOND SCREEN
Technologies are becoming more important today and standardized knowledge is absolutely necessary to perform on the job.
The course releases REAL SKILLS. You can get certified only passing the exam made by Adhoc Academy.
BECOME A PROGRAMMATIC MEDIA BUYING EXPERT, VALIDATED WORLDWIDE!
The course is interactive and is composed by 2 modules , 18 lessons 1 final exam.
Each lesson duration is approx. 10-15 minutes.
For each lesson you must take and pass the quiz.
If you score more than 70% you can access the next lesson.
You can take the final exam at the end of all the lessons, or try it whenever you feel ready.
You can stop, pause, rewind or forward the lesson every time you need.
“I am a sales manager and Adhoc Academy helped me to refresh my digital skills, adding new important insights about how programmatic actually works. I liked the approach and amazing explanation about how to sell programmatic.
This course was useful for all levels of knowledge and I would highly recommend it to anyone.”
– Larry J.P.
Student Certified at Adhoc Academy
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