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You will acquire the most important skills in order to monetize your digital inventory in data-driven logic. This Vertical Expert helps you to analyze what are the best strategies for integrating programmatic selling (short VS long term You will go over the Ad Server for publishers, the Data Management Platform (DMP) and the Sell Side Platform (SSP). The course includes also a clear overview about publishers’ challenges and opportunities, such as monetization strategy, optimal control, transparency and data. The course is also made for blog and medium publishers that want to know more about the programmatic opportunities.

Why choose this course?

You will acquire the most important skills in order to monetize your digital inventory in data-driven logic. This Vertical Expert helps you to analyze what are the best strategies for integrating programmatic selling (short VS long term You will go over the Ad Server for publishers, the Data Management Platform (DMP) and the Sell Side Platform (SSP). The course includes also a clear overview about publishers’ challenges and opportunities, such as monetization strategy, optimal control, transparency and data. The course is also made for blog and medium publishers that want to know more about the programmatic opportunities.

What will you learn with this course?

DIG L AND PROGRAMMATIC ADVERTISING FOR PUBLISHERS, MEDIA OWNERS AND SELLERS

AD TECHNOLOGIES FOR SELLERS: AD-SERVER, SSP, AD EXCHANGE

MONETIZATION STRATEGY: SHORT TERM VS LONG TERM

PROGRAMMATIC SELLING: OPTIMIZATION, HEADER BIDDING, FIRST LOOK AND HOW TO SETUP THE MEDIA OFFER

COMBINING DATA THROUGH THE DATA MANAGEMENT PLATFORM FOR PUBLISHERS AND MEDIA OWNERS

MONETIZING WITH VIDEO ADVERTISING

MONETIZING WITH MOBILE ADVERTISING

DATA DRIVEN ADVERTISING TODAY

THE DISPLAY ADVERTISING OVERVIEW

PROGRAMMATIC TRADING: BASICS AND FUNDAMENTAL CONCEPTS

THE DISPLAY ADVERTISING ECOSYSTEM: INDUSTRY PLAYERS AND THE AD TECHNOLOGIES

PROGRAMMATIC ORIGINS

PROGRAMMATIC AND THE NEW AD TECHNOLOGIES

PROGRAMMATIC, RTB AND AUCTION METHODS

PROGRAMMATIC AND BIG DATA

NEGOTIATION MODELS: BUYING AND SELLING METHODS

PROGRAMMATIC INDUSTRY

AD VERIFICATION TOOLS, ANALYTICS, CROSS MARKETING CHANNELS, SECOND SCREEN

Who is this course for?

  • Managers
  • C-levels
  • Marketing team
  • PR team
  • Media team
  • Sales team
  • Ad Operations
  • Yield managers
TAKE THIS COURSE
  • 227,00 +iva
  • UNLIMITED ACCESS
  • Course Certificate
10 STUDENTS ENROLLED

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