The online video course dives into the concepts and skills required to take programmatic media buying to a whole new level.
It gives you Real Skills and a Certificate worldwide validated.
With this course you will:
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Learn how to create a comprehensive campaign strategy with data
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Know to make the most out of your advertising budget and the campaign altogether.
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See how to combine consumer data and programmatic methods
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Gain real skills and boost your career with a deeper understanding of the digital advertising industry
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Understand what “data-driven creativity” means for your marketing campaigns
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Identify appropriate KPIs for your business goals
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Get introduced to the players of the programmatic ecosystem
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Learn from the best industry experts and advance your career
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Learn about programmatic deal types
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Learn how to plan, track and target your ads cross-device in programmatic
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Learn key elements of Programmatic Advertising and Media Planning
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Develop a real-time mindset
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Become a certified expert and grow your career
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Master your skills on analyze and leverage the audience data
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Know the ultimate trading and programmatic methods
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Join over 2,000 students in 10 countries who have taken these courses
Why Programmatic Advertising?
Programmatic is here to stay and it changed the way we buy and sell media. In just few years, programmatic became a must-have for media buyers’ and sellers’ toolboxes, disrupting the traditional linear planning process.
While programmatic advertising already changed how display advertising works, these days, it is also expanding way beyond online banners, to encompass new digital channels such as connected TV, Digital Out of Home with mobile location data, audio and wearables (even refrigerators).
The future of marketing is programmatic as it is clearly leaning away from manual strategies.
€ 227,00 per 9999 daysAdd to cart
Requirements
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Baseline knowledge of the digital marketing space
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Start the course ready to learn
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Passion for advertising, media, technology and data
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No Technical background needed
Adhoc Academy’s online courses and certifications are perfect for both industry veterans and those new to programmatic advertising.
Our online courses are designed to meet you wherever you are in your career.
This online course includes
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Full lifetime access
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Access everywhere
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Duration of the course: 4.1 hours.
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Length of each lesson: max 10-15 minutes.
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Assignments: there are quizzes at the end of each lesson.
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Certificate of completion: validated by companies and experts worldwide
IMPORTANT TO NOTE: you must pass the quiz with a minimum score of 70% to pass to the next lesson. We want you to learn for real.
ADTECH PLATFORMS SIMULATOR: The AdTech platforms simulator is the result of the benchmark of the most used technology in the media industry: SSP, DSP, DMP and Ad Server.
Every platform includes standard nomenclature and standard workflows benchmarked, approved by Adhoc Academy’s network of professionals.
You won’t be able to “use it” (it is only a simulation for learners) but it is the best way to learn AdTech platforms before actually using them.
Learn from the expert and earn your Certification
Master your Digital Skills, Get Certified and Learn from experts.
You will earn a Certificate of completion after passing the final exam validated by companies and industry experts.
Today your Digital Skills set must keep pace with employers expectations.
Strike long-term benefits for your career.
Showcase your skills with the most important industry-recognized certification badge
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Add to your CV and LinkedIn profile.
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Show your hard work, validate your expertise and boost your career.
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Anyone can verify your Adhoc Academy certification by clicking on the certification badge.
€ 227,00 per 9999 daysAdd to cart
Description
Why this online course?
Programmatic is now an established way of buying and selling media and it has changed the way to trade media and it has disrupted the traditional linear planning process in many ways.
In addition to the traditional way to plan and deliver online advertising, new tools and logics are already in place that allow buying directly the right audience based on the campaign objectives.
Today media planners and campaign managers can target and buy audience because they rely on data (which is not from sales pitches and opinion, but audience data).
Bear in mind that sooner or later all media planners, even those dealing with offline planning, will have to face and enroll with programmatic as is gradually deployed across web, mobile, TV, radio and everything that can be digitalized.
What is in the online course?
In this online course you will get to know how programmatic buying works and how traditional media planning will evolve into data-driven marketing strategies.
You will also see which platform and channel help marketers achieve their programmatic goals.
The aim of the course is to empower you to be confident in your knowledge of Programmatic Advertising and how it works.
The online course will provide individuals and digital professionals with the education and training required to tackle the digital media industry and expand their businesses through digital media and real-time advertising, whether they are new to programmatic and data or just in need of a refresher course.
Check out the Curriculum to see the course content and enroll today
We are independent and will never teach you something "sponsored" by other companies.
Who is this online video course for?
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Individuals with no competence in Digital Media or programmatic.
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Digital and media professionals that want to self-develop and stay relevant in this industry.
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Media Planners
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Digital Marketing team
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Brands and media agencies
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Ad Operations and Campaign managers
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Advertising and HR Consultants
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Paid Media SEM & PPC
€ 227,00 per 9999 daysAdd to cart
Curriculum
DESCRIPTION:
7 lessons | 7 quizzes
At the end of each lesson, you can take the quiz to measure what you learned.
Agenda
IMPLEMENTATION OF DATA INTO MEDIA PLANNING AND BUYING
THE DATA MANAGEMENT PLATFORM (DMP) FOR MARKETERS AND AGENCIES
MANAGING THE CAMPAIGN DATA USING THE DATA MANAGEMENT PLATFORM
PROGRAMMATIC AND PLANNING CROSS SCREEN: MOBILE AND VIDEO
THE NEW FRONTIERS OF PROGRAMMATIC BUYING
DEMAND SIDE PLATFORM (DSP) INSTRUCTIONS: HOW THE DSP WORKS
DSP USAGE AND THE EXECUTION OF A PMP: HOW TO MANAGE AN AD CAMPAIGN
DESCRIPTION:
11 lessons | 11 quizzes
At the end of each lesson, you can take the quiz to measure what you learned.
Agenda
DATA DRIVEN ADVERTISING TODAY
THE DISPLAY ADVERTISING OVERVIEW
PROGRAMMATIC TRADING: BASICS AND FUNDAMENTAL CONCEPTS
THE DISPLAY ADVERTISING ECOSYSTEM: INDUSTRY PLAYERS AND THE AD TECHNOLOGIES
PROGRAMMATIC ORIGINS
PROGRAMMATIC AND THE NEW AD TECHNOLOGIES
PROGRAMMATIC, RTB AND AUCTION METHODS
PROGRAMMATIC AND BIG DATA
NEGOTIATION MODELS: BUYING AND SELLING METHODS
PROGRAMMATIC INDUSTRY: DATA PROTECTION, KPI, AUDITING AND THE EVOLUTION
AD VERIFICATION TOOLS, ANALYTICS, CROSS MARKETING CHANNELS, SECOND SCREEN
Technologies are becoming more important today and standardized knowledge is absolutely necessary to perform on the job.
The course releases REAL SKILLS. You can get certified only passing the exam made by Adhoc Academy.
BECOME A PROGRAMMATIC MEDIA BUYING EXPERT, VALIDATED WORLDWIDE!
PRACTICAL INFORMATION
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The course is interactive and is composed by 2 modules , 18 lessons 1 final exam.
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Each lesson duration is approx. 10-15 minutes.
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For each lesson you must take and pass the quiz.
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If you score more than 70% you can access the next lesson.
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You can take the final exam at the end of all the lessons, or try it whenever you feel ready.
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You can stop, pause, rewind or forward the lesson every time you need.
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“Relevant contents and proper methodology, Adhoc Academy is the right guide to understand the most efficient planning solutions, from a branding perspective to a full performance approach.”€ 227,00 per 9999 daysAdd to cart
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