The online video course dives into the concepts and skills required to master new metrics and methods introduced by programmatic advertising.
It gives you Real Skills and a Certificate worldwide validated.
With this course you will:
Gain real skills and boost your career with a deeper understanding of the digital advertising industry
Understand what “measurement” means in both buy-side and sell-side
Know how programmatic and Real Time Bidding (RTB) work
Learn how to choose the right Advertising Platform (DSP and SSP) for your business
Understand and know how to differentiate the ad server, SSP and Ad Exchange.
Get introduced to the players of the programmatic ecosystem
Learn from the best industry experts and advance your career
Master the audience profiling strategies
Learn and practice thanks to the AdTech Platform Simulator
Learn key elements of Programmatic Advertising
Acquire knowledge about Attribution and Advance Attribution models.
Become a certified expert and grow your career
Gain the skills and knowledge to set up, launch and optimize a campaign
Learn how to plan, track and target your ads cross-device in programmatic
Know the ultimate trading and programmatic methods
Why Programmatic Advertising?
Today, we live in a digital world and all digital activity is measurable from the moment a user sees an advertisement.
Understanding how to measure the performance of your campaigns is a key component of any successful programmatic advertising strategy.
Programmatic Advertising is one of the fastest-growing segments of the digital marketing industry and continues to grow year on year, reaching unprecedented adoption rates.
While programmatic advertising already changed how display advertising works, these days, it is also expanding way beyond online banners, to encompass new digital channels such as connected TV, Digital Out of Home with mobile location data, audio and wearables (even refrigerators).
The future of marketing is programmatic as it is clearly leaning away from manual strategies.
Baseline knowledge of the digital marketing space
Start the course ready to learn
Passion for advertising, media, technology and data
No Technical background needed
Adhoc Academy’s online courses and certifications are perfect for both industry veterans and those new to programmatic advertising.
Our online courses are designed to meet you wherever you are in your career.
This online course includes
Full lifetime access
Duration of the course: 3.9 hours.
Length of each lesson: max 10-15 minutes.
Assignments: there are quizzes at the end of each lesson.
Certificate of completion: validated by companies and experts worldwide
IMPORTANT TO NOTE: you must pass the quiz with a minimum score of 70% to pass to the next lesson. We want you to learn for real.
ADTECH PLATFORMS SIMULATOR: The AdTech platforms simulator is the result of the benchmark of the most used technology in the media industry: SSP, DSP, DMP and Ad Server.
Every platform includes standard nomenclature and standard workflows benchmarked, approved by Adhoc Academy’s network of professionals.
You won’t be able to “use it” (it is only a simulation for learners) but it is the best way to learn AdTech platforms before actually using them.
Learn from the expert and earn your Certification
Master your Digital Skills, Get Certified and Learn from experts.
You will earn a Certificate of completion after passing the final exam validated by companies and industry experts.
Today your Digital Skills set must keep pace with employers expectations.
Strike long-term benefits for your career.
Showcase your skills with the most important industry-recognized certification badge
Add to your CV and LinkedIn profile.
Show your hard work, validate your expertise and boost your career.
Anyone can verify your Adhoc Academy certification by clicking on the certification badge.
Why this online course?
As a media buyer, do you know how to measure your programmatic campaigns’ performance?
As a media seller, do you know the workflow behind programmatic transactions?
Don’t evaluate your performance in a vacuum, start learning programmatic today!
This course uncover major advertising technology trends in the media landscape and you will see how they are going to revamp the media industry.
What is in the online course?
Measurement in digital advertising is still a big challenge for both buyers and publishers. Understanding metrics helps you steer your marketing campaigns in the direction of success, and pivot your strategy when needed.
How do you know if your campaign is really effective? What are the KPI and measurement tools to determine the campaign success?
Thanks to the evolution of the advertising technologies, new metrics and methods where introduced in order to measure the effectiveness of the media investment.
In this course, you will learn the most common units used for campaign measurement, such as impressions, inventory media, viewability, etc.. and at what level these metrics help up evaluate the campaign success.
Even if it’s time for digital advertising to deliver better success metrics, the aim of the course is to provide all the answers to truly understand how to measure the impact of the ads from both buy-side and sell-side.
Check out the Curriculum to see the course content and enroll today.
We are independent and will never teach you something "sponsored" by other companies.
Who is this online video course for?
Individuals with no competence in Digital Media or programmatic.
Digital and media professionals that want to self-develop and stay relevant in this industry.
Digital Marketing team
Digital PR team
Brands and media agencies
Publishers, Bloggers, Media Owners
Media Planners, Ad Operations and Campaign managers
Yield managers and Traffickers
Media and HR Consultants
Paid Media SEM & PPC
7 lessons | 7 quizzes
At the end of each lesson, you can take the quiz to measure what you learned.
HOW TO CHOOSE A BUY-SIDE TECHNOLOGY DSP
MANAGING THE CAMPAIGN DATA USING THE DATA MANAGEMENT PLATFORM
PROGRAMMATIC AND PLANNING CROSS SCREEN: MOBILE AND VIDEO
AUDIENCE PROFILING: ATTRIBUTION MODELS
DIGITAL AND PROGRAMMATIC ADVERTISING FOR PUBLISHERS, MEDIA OWNERS AND SELLERS
AD TECHNOLOGIES FOR SELLERS: AD SERVER, SSP, AD EXCHANGE
HOW TO CHOOSE A SELL SIDE TECHNOLOGY – AD SERVER AND SSP
11 lessons | 11 quizzes
At the end of each lesson, you can take the quiz to measure what you learned.
DATA DRIVEN ADVERTISING TODAY
THE DISPLAY ADVERTISING OVERVIEW
PROGRAMMATIC TRADING: BASICS AND FUNDAMENTAL CONCEPTS
THE DISPLAY ADVERTISING ECOSYSTEM: INDUSTRY PLAYERS AND THE AD TECHNOLOGIES
PROGRAMMATIC AND THE NEW AD TECHNOLOGIES
PROGRAMMATIC, RTB AND AUCTION METHODS
PROGRAMMATIC AND BIG DATA
NEGOTIATION MODELS: BUYING AND SELLING METHODS
PROGRAMMATIC INDUSTRY: DATA PROTECTION, KPI, AUDITING AND THE EVOLUTION
AD VERIFICATION TOOLS, ANALYTICS, CROSS MARKETING CHANNELS, SECOND SCREEN
Technologies are becoming more important today and standardized knowledge is absolutely necessary to perform on the job.
The course releases REAL SKILLS. You can get certified only passing the exam made by Adhoc Academy.
BECOME A PROGRAMMATIC MEDIA BUYING EXPERT, VALIDATED WORLDWIDE!
The course is interactive and is composed by 2 modules , 18 lessons 1 final exam.
Each lesson duration is approx. 10-15 minutes.
For each lesson you must take and pass the quiz.
If you score more than 70% you can access the next lesson.
You can take the final exam at the end of all the lessons, or try it whenever you feel ready.
You can stop, pause, rewind or forward the lesson every time you need.
“If you want to be able to measure properly what’s happening in your digital ecosystem it’s better to know the reality of online advertising.
For this purpose, I would say that Adhoc Academy it’s the right choice as they provide content that covers all the topics you need to understand to become a digital expert.”
– Giancarlo Giansante
CEO and CoFounder at adjinn