1 Short Course | 1 Lesson | 1 Final Exam
The course has been created by countless professionals in the media industry and collected by Luca Brighenti, founder and coach of Adhoc Academy.
Education is always the key. This short-course will briefly explain what are and how Ad fraud, Ad Block and Viewability evolved and why they are so important today, giving you a more in depth explanation how to take on them.
Description
Why choose this course?
Short courses answer the need for something more. This short, straight-forward course is about digital advertising threads such as Ad fraud and Ad block and metrics like Viewability, with a in-depth explanation of what they are, why emerged, and how to take on.
Thanks to this short-course, you will enrich your knowledge on the topic. This is very useful especially if you are a publisher or advertiser looking for increasing return of investment.
What will you learn with this course?
FUNDAMENTAL CONCEPTS
AD BLOCK AND ANTI AD BLOCKING MEASURES
WHAT IS VIEWABILITY
WHAT IS THE DIFFERENCE BETWEEN A SERVED IMPRESSION AND VIEWABLE ONE?
WHAT IS AD FRAUD?
WHAT ARE THE MOST COMMON ANTI-FRAUD REMEDIES?
WHAT ARE THE CHALLENGES?
Requirements
1 – You have to know the topics covered in Programmatic Basis: how the advertising industry evolved
2 – Topics covered Programmatic Basis course: evolution of the advertising ecosystem, Ad Exchanges, Ad measurement, Analytics, SSP, DSP, types of digital ad units, selling models, Media Rating Council (MRC).
3 – A basic understanding of digital marketing.
4 – Be able to differentiate between programmatic and traditional reservation.
€ 90,00 per 9999 daysAdd to cart
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