Course Curriculum

Vertical Expert Programmatic Basis
Data driven advertising today 00:08:00
Data driven advertising today Quiz Unlimited
The display advertising overview 00:14:00
The display advertising overview Quiz Unlimited
Programmatic trading: basics and fundamental concepts 00:14:00
Programmatic trading: basics and fundamental concepts Quiz Unlimited
The display advertising ecosystem: industry players and the ad technologies 00:08:00
The display advertising ecosystem: industry players and the ad technologies Quiz Unlimited
Programmatic origins 00:13:00
Programmatic origins Quiz Unlimited
Programmatic and the new ad technologies 00:12:00
Programmatic and the new ad technologies Quiz Unlimited
Programmatic, RTB and auction methods 00:13:00
Programmatic, rtb and auction methods Quiz Unlimited
Programmatic and big data 00:14:00
Programmatic and big data Quiz Unlimited
Negotiation models: buying and selling methods 00:08:00
Negotiation models: buying and selling methods Quiz Unlimited
Programmatic industry: Data protection, KPI, auditing and the evolution 00:09:00
The programmatic industry Quiz Unlimited
Ad verification tools, analytics, cross marketing channels, second screen 00:06:00
Ad verification tools, analytics, cross marketing channels, second screen Quiz Unlimited
Vertical Expert Create
Digital advertising and data for marketers, agencies 00:13:00
Digital advertising and data for marketers, agencies Quiz Unlimited
Implementation of data into media planning and buying 00:11:00
Implementation of data into media planning and buying Quiz Unlimited
How to choose a DSP 00:10:00
How to choose a DSP Quiz Unlimited
The data management platform (DMP) for marketers and agencies 00:13:00
The data management platform (dmp) for marketers and agencies Quiz Unlimited
Programmatic and planning cross screen: mobile and video 00:12:00
Programmatic and planning cross screen: mobile and video Quiz Unlimited
Audience profiling: attribution models 00:12:00
Audience profiling: attribution models Quiz Unlimited
Data driven creative 00:11:00
Data driven creative Quiz Unlimited
Final Quiz
Final Quiz Vertical Expert Create Unlimited
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  •  227,00 per 9999 days
  • 5.256E+23 Minutes
  • Course Certificate
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