The online video course dives into the concepts and skills required to bridge the gap between programmatic and the creative industry.
It gives you Real Skills and a Certificate worldwide validated.
With this course you will:
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Learn how to quality control your creatives
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Understand how best to troubleshoot your creatives
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Gain real skills and boost your career with a deeper understanding of the digital advertising industry
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Understand what “data-driven creativity” means for your marketing campaigns
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Identify appropriate KPIs for your business goals
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Get introduced to the players of the programmatic ecosystem
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Learn from the best industry experts and advance your career
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Join over 2,000 students in 10 countries who have taken these courses
Why Programmatic Advertising?
Marketers are applying more data types than ever before to inform ad targeting but too often, the creative agency is brought into the process only after the media strategy has been decided – instead from the beginning.
Programmatic Advertising is one of the fastest-growing segments of the digital marketing industry and continues to grow year on year, because it works.
While programmatic advertising already changed how display advertising works, these days, it is also expanding way beyond online banners, to encompass new digital channels such as connected TV, Digital Out of Home with mobile location data, audio and wearables (even refrigerators).
The future of marketing is programmatic as it is clearly leaning away from manual strategies.
€ 227,00 per 9999 daysAdd to cart
Requirements
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Baseline knowledge of the digital marketing space
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Start the course ready to learn
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Passion for advertising, media, technology and data
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No Technical background needed
Adhoc Academy’s online courses and certifications are perfect for both industry veterans and those new to programmatic advertising.
Our online courses are designed to meet you wherever you are in your career.
This online course includes
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Full lifetime access
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Access everywhere
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Duration of the course: 3.7 hours.
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Length of each lesson: max 10-15 minutes.
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Assignments: there are quizzes at the end of each lesson.
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Certificate of completion: validated by companies and experts worldwide
IMPORTANT TO NOTE: you must pass the quiz with a minimum score of 70% to pass to the next lesson. We want you to learn for real.
Learn from the expert and earn your Certification
Master your Digital Skills, Get Certified and Learn from experts.
You will earn a Certificate of completion after passing the final exam validated by companies and industry experts.
Today your Digital Skills set must keep pace with employers expectations.
Strike long-term benefits for your career.
Showcase your skills with the most important industry-recognized certification badge
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Add to your CV and LinkedIn profile.
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Show your hard work, validate your expertise and boost your career.
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Anyone can verify your Adhoc Academy certification by clicking on the certification badge.
€ 227,00 per 9999 daysAdd to cart
Description
Why this online course?
Data and creativity is a hot topic now. The new digital creative professionals know how to use technology platforms and how to mix their creative genius with data in order to deliver relevant messages to users.
Creativity has to be different based on the screen where is displayed: for example, a TV commercial and an online video ad cannot deliver the same message to the audience, even if the creative idea is the same (or similar).
This course is highly recommended to all professionals and media managers that work with creative agencies and production shop that want to know more about how data is driving creativity.
What is in the online course?
Today, marketers need to involve the creative agency and media agency throughout the campaign process and ensure ongoing communication.
In this online course you will learn why applying audience data to the creative strategy will help you narrow down which user insights to apply to your campaign and determine the best and appropriate messaging.
A data-driven creative approach (along with the right team, tools, and mindset) will help you drive more effective programmatic campaigns.
The aim of the course is to empower you to be confident in your knowledge of Programmatic Advertising and how it works.
The online course will provide individuals and digital professionals with the education and training required to tackle the digital media industry and expand their businesses through digital media and real-time advertising, whether they are new to programmatic and data or just in need of a refresher course.
Check out the Curriculum to see the course content and enroll today.
We are independent and will never teach you something "sponsored" by other companies.
Who is this online video course for?
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Individuals with no competence in Digital Media or programmatic.
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Digital and media professionals that want to self-develop and stay relevant in this industry.
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Ad Operations
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Digital Marketing team
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Creative team
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Brands and media agencies
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Creative agencies and production shops
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Media Planners, Ad Operations and Campaign managers
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Advertising Consultants
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Paid Media SEM & PPC
€ 227,00 per 9999 daysAdd to cart
Curriculum
DESCRIPTION:
7 lessons | 7 quizzes
At the end of each lesson, you can take the quiz to measure what you learned.
Agenda
DIGITAL ADVERTISING AND DATA FOR MARKETERS AND MEDIA AGENCIES
IMPLEMENTATION OF DATA INTO MEDIA PLANNING AND BUYING
HOW TO CHOOSE A DEMAND SIDE PLATFORM (DSP)
THE DATA MANAGEMENT PLATFORM (DMP) FOR MARKETERS AND MEDIA AGENCIES
PROGRAMMATIC, PLANNING AND CROSS SCREEN: MOBILE AND VIDEO
AUDIENCE PROFILING: ATTRIBUTION MODELS
DATA-DRIVEN CREATIVE
DESCRIPTION:
11 lessons | 11 quizzes
At the end of each lesson, you can take the quiz to measure what you learned.
Agenda
DATA DRIVEN ADVERTISING TODAY
THE DISPLAY ADVERTISING OVERVIEW
PROGRAMMATIC TRADING: BASICS AND FUNDAMENTAL CONCEPTS
THE DISPLAY ADVERTISING ECOSYSTEM: INDUSTRY PLAYERS AND THE AD TECHNOLOGIES
PROGRAMMATIC ORIGINS
PROGRAMMATIC AND THE NEW AD TECHNOLOGIES
PROGRAMMATIC, RTB AND AUCTION METHODS
PROGRAMMATIC AND BIG DATA
NEGOTIATION MODELS: BUYING AND SELLING METHODS
PROGRAMMATIC INDUSTRY: DATA PROTECTION, KPI, AUDITING AND THE EVOLUTION
AD VERIFICATION TOOLS, ANALYTICS, CROSS MARKETING CHANNELS, SECOND SCREEN
Technologies are becoming more important today and standardized knowledge is absolutely necessary to perform on the job.
The course releases REAL SKILLS. You can get certified only passing the exam made by Adhoc Academy.
BECOME A PROGRAMMATIC MEDIA BUYING EXPERT, VALIDATED WORLDWIDE!
PRACTICAL INFORMATION
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The course is interactive and is composed by 2 modules , 18 lessons 1 final exam.
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Each lesson duration is approx. 10-15 minutes.
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For each lesson you must take and pass the quiz.
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If you score more than 70% you can access the next lesson.
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You can take the final exam at the end of all the lessons, or try it whenever you feel ready.
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You can stop, pause, rewind or forward the lesson every time you need.
REVIEWS
I am always looking to acquiring new skills and exploring what skills are needed to succeed in Digital Media and programmatic is one of them.
It is clear that technology and data in advertising are prevalent and data can help us to take their creativity to the next level. I really liked the video courses and appreciated the audio quality. Highly recommended.
– Larry J.P.
Student certified at Adhoc Academy
The course materials and the storytelling approach were good, and the coach did a good job making programmatic really easy to understand. I think it’s a very solid course and I learned a lot.€ 227,00 per 9999 daysAdd to cart
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