The online video course dives into the concepts and skills required to master programmatic media buying.
It gives you Real Skills and a Certificate worldwide validated. With this course you will
Gain real skills and boost your career with a deeper understanding of the digital advertising industry
Become the most demanded professional profile today!
Know what is programmatic and Real Time Bidding (RTB)
See how to use the Demand Side Platform (DSP)
Understand why data is so important for Creativity today
Get introduced to the players of the programmatic ecosystem
Learn from the best industry experts and advance your career
Know the ultimate trading and programmatic methods
Master how to setup the best deals in programmatic.
Learn and practice thanks to the AdTech Platform Simulator.
Learn key elements of Programmatic Advertising
Acquire knowledge about Attribution and Advance Attribution models.
Learn how to evaluate ad technologies, such as DSP and DMP for your business
Become a programmatic media buying expert and grow your career
Gain the skills and knowledge to set up, launch and optimize a campaign
Learn how you can track and target your ads and plan your campaigns in programmatic
Join over 2,000 students in 10 countries who have taken these courses
Why Programmatic Advertising?
Programmatic Advertising is one of the fastest-growing segments of the digital marketing industry and continues to grow year on year, reaching unprecedented adoption rates.
While programmatic advertising already changed how display advertising works, these days, it is also expanding way beyond online banners, to encompass new digital channels such as connected TV, Digital Out of Home with mobile location data, audio and wearables (even refrigerators).
The future of marketing is programmatic as it is clearly leaning away from manual strategies.
Baseline knowledge of the digital marketing space
Start the course ready to learn
Passion for advertising, media, technology and data
No Technical background needed
Adhoc Academy’s online courses and certifications are perfect for both industry veterans and those new to programmatic advertising.
Our online courses are designed to meet you wherever you are in your career.
This online course includes
Full lifetime access
Duration of the course: 4.5 hours.
Length of each lesson: max 10-15 minutes.
Assignments: there are quizzes at the end of each lesson.
Certificate of completion: validated by companies and experts worldwide
IMPORTANT TO NOTE: you must pass the quiz with a minimum score of 70% to pass to the next lesson. We want you to learn for real.
ADTECH PLATFORMS SIMULATOR: The AdTech platforms simulator is the result of the benchmark of the most used technology in the media industry: SSP, DSP, DMP and Ad Server.
Every platform includes standard nomenclature and standard workflows benchmarked, approved by Adhoc Academy’s network of professionals.
You won’t be able to “use it” (it is only a simulation for learners) but it is the best way to learn AdTech platforms before actually using them.
Learn from the expert and earn your Certification
Master your Digital Skills, Get Certified and Learn from experts.
You will earn a Certificate of completion after passing the final exam validated by companies and industry experts.
Today your Digital Skills set must keep pace with employers expectations.
Strike long-term benefits for your career.
Showcase your skills with the most important industry-recognized certification badge
Add to your CV and LinkedIn profile.
Show your hard work, validate your expertise and boost your career.
Anyone can verify your Adhoc Academy certification by clicking on the certification badge.
Why this online course?
Have you ever use a machine to deliver or purchase a digital ad? If yes, then you’ve already become a part of a programmatic transaction.
Programmatic advertising has already established itself as one of the most popular topics in the world of digital marketing.
There’s never been a more exciting time to work in digital marketing.
Run an advertising campaign today means to know advertising technology platforms, targeting users, A/B testing and much more.
What is in the online course?
Advertising today is based on data, insights, and measurement tools and you have to be prepared to handle it, in order to increase the efficiency of your campaigns and reduce the dispersion of your budget.
This course will go through the current landscape of demand-side platforms (DSPs) and will explain the programmatic media buying logics;
You will explore key topics such as how the automation strategy works, how to choose the right DSP or DMP for your business, how to add programmatic strategies in your media plan and so on, along with other foundational topics that are top-of-mind for brands, agencies, and DSPs alike.
You will see smart measurement strategies, how to setup Private Market Places in your DSP within the AdTech Simulator, and so much more!
You will be able to understand the functionality of the Data Management Platform (DMP) for advertisers and media buyers.
The aim of the course is to empower you to be confident in your knowledge of Programmatic Advertising and how it works. The online course will provide individuals and digital professionals with the education and training required to tackle the digital media industry and expand their businesses through digital media and real-time advertising, whether they are new to programmatic and data or just in need of a refresher course.
Check out the Curriculum to see the course content and enroll today.
We are independent and will never teach you something "sponsored" by other companies.
Who is this online video course for?
Individuals with no competence in Digital Media or programmatic.
Digital and media professionals that want to self-develop and stay relevant in this industry.
Digital Marketing team
Digital PR team
Media team and Account Managers
Media Planners, Ad Operations and Campaign managers
Advertiser’ Sales team
Brands and media agencies
Media and HR Consultants
Paid Media SEM & PPC
7 lessons | 7 quizzes
At the end of each lesson, you can take the quiz to measure what you learned.
DIGITAL ADVERTISING AND DATA FOR MARKETERS, BRANDS AND MARKETING AGENCIES
IMPLEMENTATION OF DATA INTO MEDIA PLANNING AND BUYING
HOW TO CHOOSE A DEMAND SIDE PLATFORM (DSP)
THE DATA MANAGEMENT PLATFORM (DMP) FOR MARKETERS AND AGENCIES
PROGRAMMATIC AND PLANNING CROSS SCREEN: MOBILE AND VIDEO
AUDIENCE PROFILING: ATTRIBUTION MODELS
DATA DRIVEN CREATIVE
11 lessons | 11 quizzes
At the end of each lesson, you can take the quiz to measure what you learned.
DATA DRIVEN ADVERTISING TODAY
THE DISPLAY ADVERTISING OVERVIEW
PROGRAMMATIC TRADING: BASICS AND FUNDAMENTAL CONCEPTS
THE DISPLAY ADVERTISING ECOSYSTEM: INDUSTRY PLAYERS AND THE AD TECHNOLOGIES
PROGRAMMATIC AND THE NEW AD TECHNOLOGIES
PROGRAMMATIC, RTB AND AUCTION METHODS
PROGRAMMATIC AND BIG DATA
NEGOTIATION MODELS: BUYING AND SELLING METHODS
PROGRAMMATIC INDUSTRY: DATA PROTECTION, KPI, AUDITING AND THE EVOLUTION
AD VERIFICATION TOOLS, ANALYTICS, CROSS MARKETING CHANNELS, SECOND SCREEN
Technologies are becoming more important today and standardized knowledge is absolutely necessary to perform on the job.
The course releases REAL SKILLS. You can get certified only passing the exam made by Adhoc Academy.
BECOME A PROGRAMMATIC MEDIA BUYING EXPERT, VALIDATED WORLDWIDE!
The course is interactive and is composed by 2 modules , 18 lessons 1 final exam.
Each lesson duration is approx. 10-15 minutes.
For each lesson you must take and pass the quiz.
If you score more than 70% you can access the next lesson.
You can take the final exam at the end of all the lessons, or try it whenever you feel ready.
You can stop, pause, rewind or forward the lesson every time you need.
“Not easy to become an expert in programmatic but the Adhoc academy is the most complete course that I have seen so far on the topic. I have a large experience having worked directly with platforms such as Criteo, Adform, Freewheel, and Mediamath so I know when a course cover most essential topics.
The video courses are easy to follow, the content super helpful and it’s fun to learn through the quizzes.
– Andreas A.
“Adhoc Academy provided the right content I needed to upgrade my skills on programmatic and helped me to break into this new (for me) industry.
It was fundamental the flexibility provided by the platform, because I take the courses only on my own time. Loved the quizzes!”
– Benjamin R.
Student certified at Adhoc Academy
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