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Why choose this course?

Buy media today means to know technology platforms, targeting users, A/B testing and much more. Advertising today is based on data and you have to be prepared to handle it, in order to increase the efficiency of your campaigns, trying to reduce the dispersion of your budget.
This course will go through the programmatic buying logic and how the automation strategy works when serving a campaign. You will see how to use the Demand Side Platform(DSP) and you will be able to understand the functionality of the Data Management Platform (DMP) for advertiser.

What will you learn with this course?

DIGITAL ADVERTISING AND DATA FOR MARKETERS, AGENCIES

IMPLEMENTATION OF DATA INTO MEDIA PLANNING AND BUYING

HOW TO CHOOSE A DSP

THE DATA MANAGEMENT PLATFORM (DMP) FOR MARKETERS AND AGENCIES

PROGRAMMATIC AND PLANNING CROSS SCREEN: MOBILE AND VIDEO

AUDIENCE PROFILING: ATTRIBUTION MODELS

DATA DRIVEN CREATIVE

DATA DRIVEN ADVERTISING TODAY

THE DISPLAY ADVERTISING OVERVIEW

PROGRAMMATIC TRADING: BASICS AND FUNDAMENTAL CONCEPTS

THE DISPLAY ADVERTISING ECOSYSTEM: INDUSTRY PLAYERS AND THE AD TECHNOLOGIES

PROGRAMMATIC ORIGINS

PROGRAMMATIC AND THE NEW AD TECHNOLOGIES

PROGRAMMATIC, RTB AND AUCTION METHODS

PROGRAMMATIC AND BIG DATA

NEGOTIATION MODELS: BUYING AND SELLING METHODS

PROGRAMMATIC INDUSTRY

AD VERIFICATION TOOLS, ANALYTICS, CROSS MARKETING CHANNELS, SECOND SCREEN

Who is this course for?

  • Managers
  • C-levels
  • Marketing team
  • PR team
  • Media team
  • Planners
  • Sales team
  • Ad Operations
  • Advertisers
TAKE THIS COURSE
  • 227,00 +iva
  • UNLIMITED ACCESS
  • Course Certificate
1 STUDENTS ENROLLED

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