Goodbye data silos and welcome to People Based Marketing and Attribution guide.

As consumer attention is more fragmented than ever before, mobile and cross-device traffic is growing by the week and this has made it difficult for marketers to determine when, where and how best to reach people.
Existing advertising technologies simply cannot keep up and traditional attribution systems are unable to connect the dots because they see each fragment as a different, anonymous user.

At Adhoc Academy, we’ve begun to see that people-based marketing strategies result in better planning and measurement across platforms and devices.

This short-course will explain how People-Based attribution provides sophisticated customer insights and unified, cross-platform, cross-channel visibility into the full impact of all the marketing activities.
In our digital-first era, marketers face a clear choice: customize ad content and delivery to the habits of modern consumers or risk being left behind and being able to connect the dots between web and mobile is essential for your business.

Description

1 Short Course | 1 Lesson | 1 Final Exam

The course has been created by countless professionals in the media industry and collected by Luca Brighenti, founder and coach of Adhoc Academy.

Why choose this course?

Short courses answer the need for something more. This short course is about People Based Marketing and Attribution, where you will learn more about Attribution models, and how people-based marketing can help inform the entire marketing lifecycle, across devices and channels.

Thanks to this short-course, you will enrich your knowledge on the topic. This is very useful especially if you are looking for a job or better opportunities.

What will you learn with this course?

HOW PEOPLE’S HABITS CHANGED.

REACH REAL CONSUMERS. WHAT DOES IT MEAN? 

PEOPLE BASED APPROACH VS COOKIE BASED CAMPAIGNS.

WHAT ARE THE CHALLENGES?

PROGRAMMATIC ADVERTISING AND ATTRIBUTION

ATTRIBUTION MODELING AND METHODS.

ADVANCE, MULTI-CHANNEL ATTRIBUTION

Requirements

1 – You have to know the topics covered in Programmatic Basis: how the advertising industry evolved

2 – Topics covered Programmatic Basis course: evolution of the advertising ecosystem, Ad Exchanges, DSPs, Ad Networks, Ad Agencies, Ad Servers, Types of digital ad units, buying models, IAB, MRC.

3 – A basic to intermediate understanding of digital marketing, advertising measurement and consumer data.

Practical information

  1. The course is interactive and is composed by 1 single lesson and 1 final quiz.
  2. The lesson duration is 17 minutes.
  3. After the lesson, you need to take the quiz.
  4. In the quiz, if you score more than 70% you will receive your personal certificate of completion.
  5. You can take the final exam at the end of the lesson, or whenever you feel ready.
  6. You can stop, pause, rewind or forward the lesson every time you need.

 90,00 +iva per 9999 daysAdd to cart

TAKE THIS COURSE
  •  90,00 +iva per 9999 days
  • 5.256E+23 Minutes
  • Course Certificate
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