1 Short Course | 1 Lesson | 1 Final Exam
The course has been created by countless professionals in the media industry and collected by Luca Brighenti, founder and coach of Adhoc Academy.
Goodbye data silos and welcome to People Based Marketing and Attribution guide.
As consumer attention is more fragmented than ever before, mobile and cross-device traffic is growing by the week and this has made it difficult for marketers to determine when, where and how best to reach people.
Existing advertising technologies simply cannot keep up and traditional attribution systems are unable to connect the dots because they see each fragment as a different, anonymous user.
At Adhoc Academy, we’ve begun to see that people-based marketing strategies result in better planning and measurement across platforms and devices.
This short-course will explain how People-Based attribution provides sophisticated customer insights and unified, cross-platform, cross-channel visibility into the full impact of all the marketing activities.
In our digital-first era, marketers face a clear choice: customize ad content and delivery to the habits of modern consumers or risk being left behind and being able to connect the dots between web and mobile is essential for your business.
1 Short Course | 1 Lesson | 1 Final Exam
The course has been created by countless professionals in the media industry and collected by Luca Brighenti, founder and coach of Adhoc Academy.
Short courses answer the need for something more. This short course is about People Based Marketing and Attribution, where you will learn more about Attribution models, and how people-based marketing can help inform the entire marketing lifecycle, across devices and channels.
Thanks to this short-course, you will enrich your knowledge on the topic. This is very useful especially if you are looking for a job or better opportunities.
HOW PEOPLE’S HABITS CHANGED.
REACH REAL CONSUMERS. WHAT DOES IT MEAN?
PEOPLE BASED APPROACH VS COOKIE BASED CAMPAIGNS.
WHAT ARE THE CHALLENGES?
PROGRAMMATIC ADVERTISING AND ATTRIBUTION.
ATTRIBUTION MODELING AND METHODS.
ADVANCE, MULTI-CHANNEL ATTRIBUTION
1 – You have to know the topics covered in Programmatic Basis: how the advertising industry evolved
2 – Topics covered Programmatic Basis course: evolution of the advertising ecosystem, Ad Exchanges, DSPs, Ad Networks, Ad Agencies, Ad Servers, Types of digital ad units, buying models, IAB, MRC.
3 – A basic to intermediate understanding of digital marketing, advertising measurement and consumer data.
€ 90,00 per 9999 daysAdd to cart