Goodbye data silos and welcome to People Based Marketing and Attribution guide.

As consumer attention is more fragmented than ever before, mobile and cross-device traffic is growing by the week and this has made it difficult for marketers to determine when, where and how best to reach people.
Existing advertising technologies simply cannot keep up and traditional attribution systems are unable to connect the dots because they see each fragment as a different, anonymous user.

At Adhoc Academy, we’ve begun to see that people-based marketing strategies result in better planning and measurement across platforms and devices.

This short-course will explain how People-Based attribution provides sophisticated customer insights and unified, cross-platform, cross-channel visibility into the full impact of all the marketing activities.
In our digital-first era, marketers face a clear choice: customize ad content and delivery to the habits of modern consumers or risk being left behind and being able to connect the dots between web and mobile is essential for your business.