1 Short Course | 1 Lesson | 1 Final Exam
The course has been created by countless professionals in the media industry and collected by Luca Brighenti, founder and coach of Adhoc Academy.
Today, it is fundamental to understand programmatic and how it works. Header bidding is an advance programmatic technique and one of the hottest topics among digital advertisers and web publishers. It’s complicated and quickly evolving, but it can give publishers more control over — and higher rates for — their ad space.
This short-course will explain header bidding, how it works, how evolves and will give you a more in depth explanation of this complex technique. After this short-course, you will be able to understand the functionality and difference of the header bidding.
Description
Why choose this course?
Short courses answer the need for something more. This short, straight-forward course is about header bidding, with a in-depth explanation of how header bidding works, why it emerged, and what to know when considering it.
Thanks to this short-course, you will enrich your knowledge on the topic. This is very useful especially if you are looking for a job or better opportunities.
What will you learn with this course?
WHAT IS HEADER BIDDING?
WHY HEADER BIDDING EMERGED?
HEADER BIDDING: CLIENT-SIDE AND WRAPPERS
HEADER BIDDING AND WATERFALL.
THE EVOLUTION OF HEADER BIDDING: SERVER-SIDE.
HEADER BIDDING SERVER-SIDE: PRO & CONS.
HEADER BIDDING CLIENT-SIDE VS SERVER-SIDE.
Requirements
1 – You have to know the topics covered in Programmatic Basis: how the advertising industry evolved
2 – Topics covered Programmatic Basis course: evolution of the advertising ecosystem, Ad Exchanges, SSPs, Ad Networks, Ad Servers, Analytics, types of digital ad units, selling models, IAB, MRC.
3 – A basic to intermediate understanding of digital marketing.
4 – Be able to differentiate between programmatic, paid advertising and Real Time Bidding (RTB).
Practical information
- The course is interactive and is composed by 1 single lesson and 1 final quiz.
- The lesson duration is 10 minutes.
- After the lesson, you need to take the quiz.
- In the quiz, if you score more than 70% you will receive your personal certificate of completion.
- You can take the final exam at the end of the lesson, or whenever you feel ready.
- You can stop, pause, rewind or forward the lesson every time you need.
€ 90,00 per 9999 daysAdd to cart
Related Courses
Digital advertising: Ad Fraud, Ad Block and Viewability
1000000000000000004€ 90,00 per 9999 days
Attribution and People Based Marketing guide
1000000000000000014€ 90,00 per 9999 days
1000000000000000008 STUDENTS ENROLLED
