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Buy-side

Vertical Expert Buy SIde

Description: the module covers all the topics with regards of the buy side. I also includes the practice examples with the platform simulator of the DSP and DMP for managing, creating, measuring, and optimizing programmatic planning and strategy for buyers.

DIGITAL ADVERTISING AND DATA FOR MARKETERS, AGENCIES

IMPLEMENTATION OF DATA INTO MEDIA PLANNING AND BUYING

DEMAND SIDE PLATFORM INSTRUCTIONS: HOW THE DSP WORKS

DSP USAGE AND THE EXECUTION OF A PMP: HOW TO MANAGE AN AD CAMPAIGN

HOW TO CHOOSE A DSP

THE DATA MANAGEMENT PLATFORM (DMP) FOR MARKETERS AND AGENCIES

MANAGING THE CAMPAIGN DATA USING THE DATA MANAGEMENT PLATFORM

PROGRAMMATIC AND PLANNING CROSS SCREEN: MOBILE AND VIDEO

AUDIENCE PROFILING: ATTRIBUTION MODELS

THE NEW FRONTIERS OF PROGRAMMATIC BUYING

DATA DRIVEN CREATIVE

The second module focuses on programmatic buying. It identifies the buyers such as trading desks, media agencies, advertisers. You will go through the programmatic buying logic and how the automation strategy works when serving a campaign. You will see how to use the Demand Side Platform(DSP) via the Ad Tech Platform Simulator. Additionally, you will be able to understand the functionality of the Data Management Platform(DMP) for advertiser.

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